Senior Social Media Marketing Manager

Overview

We are looking for a sharp, proactive, and genuinely skilled Digital Marketing & Content Specialist to support ongoing marketing execution across email, LinkedIn, website content, and SEO. This is a hands-on execution role — not a strategy-only position. The ideal candidate takes full ownership of their work, communicates transparently, and brings consistent energy and output every single day. AI tools are welcome as a support layer, but strong independent thinking, writing ability, and real platform proficiency are non-negotiable.

Key Responsibilities

HubSpot & Email Marketing

Build and execute email marketing campaigns in HubSpot

Upload, tag, and segment contact databases accurately

Automate workflows and email sequences

Create and send targeted newsletters to segmented audiences

LinkedIn & Social Media

Manage and post content on LinkedIn (primary platform)

Engage with comments and grow audience organically

Maintain a consistent, professional brand voice across platforms

Content Creation & Copywriting

Write high-quality original content for a professional, white-collar audience

Produce posts, newsletters, and campaign copy with minimal hand-holding

Use AI tools to assist — not replace — original thinking and writing

Website & SEO

Upload and manage content in WordPress

Support on-page SEO and blog publishing

Contribute to website improvements and layout updates

Reporting & Communication

Share work-in-progress proactively — do not wait until everything is "perfect"

Provide regular updates on task status and campaign performance

Flag blockers early rather than going silent

Must-Haves

Proven, depth-level HubSpot experience (implementation, not just reporting)

Hands-on email marketing and campaign execution

Strong LinkedIn content and engagement experience

Excellent English writing skills — especially for corporate/professional audiences

Microsoft 365 proficient (Outlook, Word, Excel, PowerPoint)

WordPress experience (content publishing and basic updates)

Comfortable using AI tools as an assistant, not a ghostwriter

Reliable, high-energy, and proactive communicator

Nice to Have

SEO experience (sustained, not one-off)

Paid ads (LinkedIn, Google)

Video editing

B2B or professional services industry background

What Success Looks Like

Work is shared openly and in progress — not hidden until it's "ready"

Output matches the energy and capability shown in the interview, consistently

Campaigns are running, contacts are segmented, content is live

Communication is clear, direct, and human — not AI-generated sounding

Tasks are completed in realistic, stated timeframes — no surprises