Senior Social and Community Strategist
About the role
The role
As the Social and Community Strategist at WordPress VIP, you own how we show up and engage across social and community. You build our presence on the channels we own, and you put us in the rooms where our audience is already talking. This role is pivotal in building awareness, shaping perception, and making sure WordPress VIP has a voice in where the enterprise web is going next.
There are two surfaces to this role, and you own both.
On the channels we own, you own LinkedIn end-to-end today, and you own the question of what comes next. You decide where else we should show up, when, and what it takes to do it well. You build on a strong foundation–a clear 2026 strategy, a newly launching employee advocacy program, a working publishing rhythm–and push it harder.
In the rooms we don’t own–Reddit threads, CMO Slacks, GovLoop, the closed forums where our buyers actually trade notes–you’re our person on the ground. You listen, you engage, you host AMAs, and you bring the intel back so the rest of marketing knows what’s happening.
AI is in your daily practice—not a tool you've heard of, a way you work. You build the agents and workflows that take the volume work off your plate so you can spend your time on judgment.
What you own
Social strategy and execution. Build on the 2026 social strategy and push it forward. Own the editorial calendar, publishing cadence, content mix, algorithm read, and POV. LinkedIn is the anchor, but you own the question of what we test next–Bluesky, YouTube, podcasts as a distribution surface, niche industry platforms–and you make the call when something’s working.
Community presence in priority forums. Map where our ICPs actually live and embed there: senior B2B marketing communities like CMO Huddles or Pavilion; the right corners of Reddit for web, CMS, and developer audiences; public-sector forums for that vertical. Listen first, engage where credible, host AMAs and conversations where there’s real value to add.
Employee advocacy. Run our newly launching employee advocacy program. Recruit contributors, equip them with content kits and prompt libraries, learn what’s working as it ramps. If the program lands, you’re the one who scales it from here.
Listening, intel, and routing. Run social and community listening across Meltwater, native platform tools, and the closed communities you operate in. Translate signal into action: account intel to Sales, positioning input to PMM, sentiment and share-of-voice trends to Brand and leadership, customer signal to Product. The listening only matters if it lands somewhere.
Content production and creative partnership. Conceive and produce social-native content alongside design and video. Brief our design team and video resources, or build the asset yourself when speed matters. Strong eye for what works and what doesn’t on each platform.
Influencer and creator partnerships. Build a small roster of B2B creators, podcasters, and niche newsletter operators whose audiences overlap ours. Develop the playbook for paid and organic partnerships that build brand authority over time.
Crisis and brand safety on social media. Frontline response when something breaks, be it a customer crisis we get tagged into, an outage, or a reactive moment. Own the playbook with PR/comms.
Event social. Inherit and run the existing event playbook for VIP events. Manage the kit for people on the ground, improve it as we go, cover events on-site when one warrants it.