Senior SEO Specialist (Senior/Lead)

Accountabilities:

• • Develop and execute SEO strategies aligned with business objectives, with a focus on achieving and maintaining strong organic rankings in competitive markets.
  • Drive websites toward top Google positions while monitoring algorithm updates, ranking volatility, penalties, filters, and other search-engine developments.
  • Plan and execute content, link-building, on-page, off-page, and technical SEO initiatives to increase qualified organic traffic.
  • Analyze SERPs, competitors, domains, market trends, and emerging opportunities to identify new avenues for growth.
  • Define SEO objectives and KPIs, monitor performance, investigate deviations, and prepare regular performance reports.
  • Manage SEO budgets in line with agreed KPIs, optimizing investments and improving cost efficiency and ROI.
  • Develop, test, and evaluate SEO hypotheses while exploring alternative traffic acquisition channels and promotion approaches.
  • Prepare and assign technical and SEO tasks across content, development, analytics, and outreach teams, ensuring timely and effective execution.
  • Diagnose performance issues, identify root causes, and recommend corrective actions based on data and technical analysis.
  • Coordinate cross-functional SEO initiatives and contribute to the continuous improvement of websites, processes, and acquisition strategies.

  Requirements:

  • 3+ years of professional SEO experience within the gambling or iGaming industry, with hands-on responsibility for organic growth.
  • Proven experience working with European markets; exposure to Tier 1 markets is highly advantageous.
  • Demonstrable success promoting websites in competitive or grey niches within the recent 3–6 months.
  • Deep understanding of search-engine algorithms, ranking factors, SERP dynamics, and the impact of algorithm updates.
  • Strong technical SEO knowledge, including website architecture, development principles, indexing, and site optimization fundamentals.
  • Practical experience handling search-engine filters, manual penalties, domain blocks, and other complex SEO challenges.
  • Solid knowledge of both on-page and off-page SEO, including content strategy and link acquisition.
  • Experience creating clear technical briefs and tasks for content, development, analytics, and other specialist teams, as well as monitoring delivery.
  • Strong analytical and problem-solving skills, with the ability to investigate performance issues and identify their underlying causes.
  • Strong decision-making skills and the ability to adapt SEO strategies quickly in response to market or search-engine changes.
  • Fluent Ukrainian, both written and spoken.
  • Experience with WordPress configuration and website launches is a plus.
  • Experience coordinating content, development, analytics, and outreach teams is advantageous.
  • Understanding of backlink and domain quality versus cost, as well as experience with alternative or grey-hat SEO approaches, is desirable.
  • Basic HTML and CSS knowledge, experience automating business processes, and confident use of modern LLM tools are additional advantages.

  Benefits:

  • Fully remote work with an international team.
  • Children allowance.
  • Mental health support.
  • Sports and wellness activities.
  • Language courses.
  • Home-office setup assistance.
  • Dental services.
  • Training and professional development compensation.
  • Automotive services.
  • Veterinary services.
  • Books and stationery allowance.
  • Massage and additional wellness benefits.