Senior Salesforce Marketing Cloud (Next) - Remote - Octopus by RTG

Job Overview

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Senior (Next) professional to lead the design, implementation, optimization, and management of customer engagement and marketing automation solutions using Salesforce Marketing Cloud and Marketing Cloud Next capabilities.

The ideal candidate will have deep expertise in omnichannel campaign execution, customer journey orchestration, data-driven marketing strategies, and advanced Salesforce ecosystem integrations. This role requires both strategic thinking and hands-on technical execution to deliver scalable and personalized customer experiences.

Role Responsibilities

Platform Management & Solution Design

• Lead the implementation and optimization of Salesforce Marketing Cloud solutions, including Marketing Cloud Next functionalities.
• Design scalable marketing automation architectures aligned with business and customer engagement goals.
• Configure and manage core SFMC modules such as: Journey Builder, Email Studio, Automation Studio, Mobile Studio, Advertising Studio, Data Cloud integrations, Personalization and AI-driven capabilities.

Campaign Management

• Develop, execute, and optimize multi-channel marketing campaigns across email, SMS, push notifications, and digital channels.
• Build and maintain customer journeys with advanced segmentation and personalization strategies.
• Ensure campaign delivery accuracy, quality assurance, and performance tracking.

Data & Integration

• Integrate Salesforce Marketing Cloud with CRM, CDP, APIs, and third-party platforms.
• Manage data extensions, SQL queries, automations, and audience segmentation.
• Support real-time data synchronization and customer lifecycle management.

Technical Development

• Develop dynamic and personalized content using: AMPscript, SSJS, HTML/CSS, SQL.
• Build reusable templates, automation workflows, and scalable campaign frameworks.
• Troubleshoot platform issues and optimize system performance.

Analytics & Optimization

• Monitor campaign KPIs and customer engagement metrics.
• Generate insights and recommendations to improve conversion, retention, and customer experience.
• Support A/B testing, reporting dashboards, and marketing performance analysis.

Leadership & Collaboration

• Collaborate with marketing, CRM, sales, analytics, and technology teams.
• Mentor junior team members and provide SFMC best practice guidance.
• Participate in solution architecture discussions and stakeholder workshops.