Senior Sales Manager - Media (m/w/d)
About the role
Who We Are
Verve has created a more efficient and privacy-focused way to buy and monetize advertising. Verve is an ecosystem of demand and supply technologies fusing data, media, and technology together to deliver results and growth to both advertisers and publishers–no matter the screen or location, no matter who, what, or where a customer is. With 30 offices across the globe and with an eye on servicing forward-thinking advertising customers, Verve’s solutions are trusted by more than 90 of the United States’ top 100 advertisers, 4,000 publishers globally, and the world’s top demand-side platforms.
About Verve Retail Media (VRM)
VRM is the independent Retail Media unit of Verve Group SE. We work like a fast-scaling startup with an AI-first strategy across all functions and with access to the infrastructure of an international AdTech company with over a trillion ad impressions delivered per year. VRM recently acquired the couponing and cashback specialist acardo.
The Role in One Sentence
You have a hunter mentality and win new revenues from FMCG brands by selling integrated shopper activation campaigns: coupon-driven conversion and measurable sales lift, ideally expanded with in-store screen presence.
What You Sell
- A combined product of digital in-store visibility (screens at entrance, aisle, checkout), activation at the point of sale (via coupons), and closed-loop measurement based on real checkout data (instead of isolated ad spaces or detached coupons)
- Campaigns that connect three logics for the customer: brand reach, sell-through, and category relevance
- 360-degree activation that goes beyond the store: (re)targeting in CTV and other offsite channels as an extension of the in-store campaign
- Concrete proof points from pilot projects: e.g., 9% uplift at store level, 20% in selected categories
Who You Sell To
- Directly to FMCG brands
- Contacts typically come from Brand and Media (planning and buying) and manage three budget pools with different goals, approval logics, and success metrics
Your Responsibilities
- Build, develop, prioritize, and manage your own pipeline with a reliable forecast
- Win new clients and stakeholders (horizontal and vertical) and develop customers into recurring partners
- Own the full sales cycle: initial approach, qualification, needs analysis, proposal, negotiation, and closing. Handover to AdOps team upon closing
- Translate client goals into media and activation concepts: touchpoints, reach, target groups, mechanics (cashback, free trial, category triggers), measurement approach
- Use sales lift data and pilot results as proof points in pitches to turn initial test budgets into high recurring volumes
- Clearly differentiate VRM from competing retail media formats
- Bring market feedback into product, pitch, and strategy