Senior Sales Enablement Manager

About SugarAI

SugarAI is redefining CRM for the age of AI. We're delivering on the original promise of CRM—turning fragmented customer and revenue signals into clear, prioritized action. Instead of more dashboards or surface-level insights, we help teams focus on what matters most and know exactly what to do next.

More than two decades after our founding, we're entering a new chapter with clarity and momentum—building intelligent, intuitive solutions that work within the flow of how teams actually sell and serve. We're focused on solving complex, real-world challenges where relationships, context, and precision make all the difference.

Our global team is united by a shared commitment to impact, ownership, and continuous growth. We create an environment where thoughtful ideas move quickly, where people are trusted to lead, and where flexibility supports how great work gets done.

About the Role

This role owns the strategic design and evolution of enablement across the go-to-market ecosystem—Sales, Customer Success, and Partners—aligned tightly to marketing strategy and business growth priorities.

While the primary focus is strategic, this role will initially deliver select high-impact enablement programs and content to accelerate business outcomes and establish foundational assets. This individual will operate as a cross-functional leader, influencing senior stakeholders and ensuring enablement drives measurable revenue impact.

Impact You Will Make

• Strategic Enablement Planning: Translate marketing strategy, product roadmap, and GTM priorities into a forward-looking, KPI-aligned enablement roadmap; proactively identify capability gaps across Sales, Customer Success, and Partners.
• Marketing Alignment & Message Operationalization: Serve as the bridge between Marketing and Revenue teams; operationalize positioning and campaigns into clear sales plays, ensuring consistent execution across the buyer journey.
• Global & Segment Enablement: Build scalable global frameworks with room for regional nuance; align enablement to key segments, industries, and customer profiles with intentional localization.
• Partner Enablement Strategy: Define how partners are enabled to sell and deliver; establish onboarding, certification, and ongoing readiness aligned to channel growth goals.
• Proactive Capability Building: Anticipate future skill and knowledge needs (6–18 months) based on market, product, and competitive shifts; develop structured learning paths.
• Enablement Architecture & Governance: Establish standards, systems, and a clear definition of success across GTM functions; ensure efforts are coordinated, prioritized, and scalable.
• Execution & Delivery: Design and deliver high-impact programs and core assets (playbooks, messaging, onboarding), balancing strategic ownership with hands-on execution.