Senior Revenue Operations Manager

What You'll Do

• Marketing Operations & Revenue Systems
  • Own and optimize Marketo and Salesforce, including administration, configuration, integration, and ongoing process improvement
  • Manage the integration and data flow between Marketo and Salesforce, including sync logic, field mapping, lifecycle management, and process consistency
  • Support campaign execution and scalability by building and maintaining programs, smart lists, nurtures, segmentation, and repeatable workflows
  • Evaluate current processes and systems, identify gaps, and implement scalable solutions that improve performance and efficiency
• Lead Lifecycle & Funnel Management
  • Own and improve lead lifecycle processes, including scoring, routing, MQL definitions, SLAs, handoff logic, and lifecycle stage management
  • Drive alignment between Marketing and Sales on funnel stages, lead management processes, and operational definitions
  • Improve attribution, funnel tracking, and conversion visibility across the lead-to-opportunity lifecycle
  • Identify process bottlenecks and implement automation and workflow improvements that support growth
• Reporting, Analytics & Business Partnership
  • Build and maintain dashboards and reporting on campaign performance, pipeline creation, funnel conversion, and other key go-to-market metrics
  • Translate business questions into actionable reporting, insights, and operational recommendations
  • Partner cross-functionally with Marketing, Sales, Customer Success, and Finance to improve visibility, process alignment, and decision-making
  • Help define and track metrics that improve efficiency and support profitable growth
• Governance, Scale & Continuous Improvement
  • Ensure strong data quality, governance, and process discipline across marketing and CRM systems
  • Monitor system health, troubleshoot issues, and proactively identify areas for improvement
  • Document processes, define best practices, and drive adoption of scalable ways of working
  • Support evaluation and implementation of additional tools and integrations across the revenue tech stack