Senior Regional Marketing Manager - Central

Location Requirement

Candidates to reside in Midwest/TOLA/Heartlands state

Responsibilities

• Own and develop a comprehensive, data-driven regional marketing strategy specifically for the Central to meet and exceed defined sales pipeline and revenue targets, presenting plans and results directly to sales and marketing leadership.
• Lead execution of core demand generation program types including digital campaigns, regional events (conferences/roadshows), webinars, and account-based marketing (ABM) initiatives, adjusting the program mix based on pipeline performance.
• Steer regional partner marketing cadences and joint marketing planning, in alignment with the region’s focus partner strategy provided by the partner team
• Own the measurement and reporting of regional campaign effectiveness (ROI) using marketing automation (Marketo/HubSpot/Splash) and CRM (Salesforce) data, delivering regular KPI reporting and strategic recommendations to leadership.
• Serve as the primary marketing partner to regional sales leadership, creating localized collateral, presentations, and outreach templates, and driving co-marketing with channel partners.
• Own and manage the regional marketing budget, including forecasting, allocation, and reconciliation across programs.
• Drive GTM guidance across BDR, partner teams, Sales - and cross-functionally with supporting corporate marketing teams - to support the Central region.
• Expected travel a minimum of 30%

Minimum Qualifications

• 6+ years of experience in B2B regional or field marketing.
• Proven track record independently developing and executing market-specific strategies in the Central regions that deliver measurable pipeline and revenue impact.
• Proficiency in utilizing both a major Marketing Automation Platform (e.g., Marketo, HubSpot) and a CRM tool (e.g., Salesforce).
• Demonstrated experience designing and executing Account-Based Marketing (ABM) campaigns.
• Experience managing and reconciling a regional marketing budget.
• Bachelor's degree in Marketing, Business, or a related field.

Preferred Qualifications

• Experience marketing within the technology, cybersecurity, or SaaS industry sectors.
• Experience leading the planning and execution of regional trade shows and customer events.
• Experience with localizing corporate content and case studies for a specific regional audience.
• Experience presenting regional strategy and results directly to senior sales and marketing leadership.
• Experience mentoring or providing guidance to regional marketing team members.
• Post-graduate degree (e.g., MBA) or equivalent advanced experience.