Senior Public Relations Manager

Accountabilities:

• • Lead proactive media relations across security, business, and technology outlets, building strong journalist relationships and generating meaningful earned coverage around company milestones, research, and announcements.
  • Manage and guide an external PR agency, setting priorities, defining scope, maintaining high standards, and measuring performance against clear outcomes.
  • Develop and execute communications strategies for product launches, industry events, original research, and other high-profile company moments.
  • Own and continuously refine the corporate messaging framework, ensuring consistent positioning across media, executives, marketing channels, and external communications.
  • Build executive visibility through strategic speaking opportunities, bylines, interviews, and other targeted media engagements.
  • Partner closely with security, legal, and senior leadership to maintain crisis and issues preparedness, including communications protocols, response plans, and holding statements.
  • Establish and track communications performance metrics such as share of voice, message pull-through, media quality, and sentiment, using data to demonstrate impact and inform strategy.
  • Collaborate with brand, product marketing, demand generation, and other marketing functions to ensure earned, owned, and paid communications reinforce a cohesive narrative.
  • Act as a trusted communications advisor to senior leaders, providing clear counsel and maintaining composure and sound judgment in high-stakes situations.
  • Support broader positioning initiatives, including company repositioning, category creation, and communications within emerging areas such as identity, access management, and AI governance.

  Requirements:

  • Proven experience leading public relations or corporate communications programs within B2B software, technology, cybersecurity, or another technically complex industry.
  • Demonstrated success securing meaningful earned media coverage through compelling storytelling and established relationships with relevant journalists and industry publications.
  • Experience managing an external PR agency and holding agency partners accountable to measurable objectives and high-quality deliverables.
  • Background in crisis and issues communications, preferably within a security-sensitive, regulated, or technically complex environment.
  • Excellent writing and editing skills, with the ability to independently develop polished, executive-ready communications and compelling media materials.
  • Strong understanding of media strategy, executive communications, product launches, corporate messaging, and reputation management.
  • Ability to translate complex technical or business concepts into clear, engaging narratives for varied audiences.
  • Strong strategic thinking, organizational skills, and operational rigor, with a demonstrated ability to use data and measurable outcomes to evaluate communications effectiveness.
  • Proven ability to influence senior stakeholders and collaborate effectively across marketing, product, security, legal, and leadership teams.
  • Calm, confident, and pragmatic under pressure, with strong judgment and the ability to provide trusted counsel when stakes are high.
  • Experience with company repositioning, category creation, creator or influencer programs, or technical community engagement is a plus.
  • Familiarity with identity and access management, cybersecurity, AI governance, or adjacent technology markets is advantageous.

  Benefits:

  • Competitive compensation: U.S. base salary range of $131,200–$160,000 USD, with compensation determined by factors including geographic market, knowledge, skills, and experience.
  • Remote-first culture: Flexible remote work environment designed to support productivity and work-life balance.
  • Flexible time off: Generous PTO policies, including quarterly self-care days and volunteer days.
  • Comprehensive health coverage: Medical and other health benefits, including coverage for eligible dependents.
  • Parental leave: Paid leave designed to support employees and their growing families.
  • Home office support: Financial assistance for setting up and maintaining a productive home workspace, including a remote work stipend.
  • Learning and development: Continuous development opportunities and an annual learning stipend to invest in professional growth.
  • Well-being support: Employee Assistance Program and additional resources supporting physical, mental, and financial well-being.
  • Recognition programs: Peer-to-peer recognition through an employee appreciation platform.
  • Family benefit: Complimentary access to a family account for up to five members.
  • Flexible work arrangements: Options for short-term or remote-centric working arrangements to provide additional flexibility.
  • Inclusive culture: A collaborative environment committed to diverse perspectives, inclusion, and professional growth.