Senior Program Manager, Growth Enablement

A day in the life (Responsibilities)

• Own the distribution and demand creation strategy for the customer education ecosystem, engineering how customers discover and engage with our learning across all modalities.
• Scale program access and operational readiness, analyzing customer consumption trends to ensure educational resources across all formats are optimized for reach and discoverability
• Optimize the customer engagement funnel, continuously refining the user journey from initial resource discovery to active consumption
• Architect and manage the underlying technology and systems stack supporting multi-modality learning, ensuring seamless data integrations and operational continuity across in-product platforms (e.g., Pendo), Learning Management Systems (LMS), scheduling tools, and automated notification engines.
• Lead measurement, attribution, and insights for the enablement program team, building frameworks to track which channels, formats, and customer cohorts drive the highest results.
• Launch behavior-based engagement campaigns to intercept friction points and capture customers who have not yet engaged with critical educational resources.

What you'll need to thrive (Requirements)

• 5+ years of experience in Enablement Operations, Growth Marketing, Product Operations, or Program Management within a fast-paced, high-output SaaS environment.
• Deep technical expertise with digital engagement and marketing automation tools, specifically including Digital Adoption Platforms (e.g., Pendo), marketing automation platforms, and advanced scheduling/LMS tech stacks.
• Strong data and analytical skills, with a proven history of using customer intent signals, web/product analytics, and attribution modeling to measure program ROI and optimize conversion funnels.
• Demonstrated experience building scalable operational infrastructure or "growth engines" that significantly expand an audience's reach and resource consumption.
• Strong change management and operational governance skills, with a proven ability to manage complex testing/experimentation cycles, meticulously track system and program modifications, and proactively communicate updates to cross-functional stakeholders.
• Excellent cross-functional collaboration and communication skills, with the ability to bridge the gap between technical operations, product teams, and customer-facing organizations.

Nice to Haves

• Experience running demand generation or operations specifically for a customer education or customer success organization.
• Service design or customer journey mapping experience, with the ability to identify key moments in the customer lifecycle and sequence educational touchpoints