Senior Product Marketing Manager

Who we are:

Yoodli is the AI roleplay simulator redefining how individuals and teams master communication. Think of it as the batting cage before the big game - but for communication. Whether it’s a sales pitch, manager feedback session, or media interview, Yoodli provides private, judgment-free, just-in-time coaching. Leaders at companies like Google, Databricks, Snowflake, RingCentral, Toastmasters, and Dale Carnegie use Yoodli to ramp reps faster, improve message delivery, and reduce coaching burden on frontline managers. The result is stronger performance, greater team readiness, and a more scalable path to impact.

We’re building a new category called Experiential Learning: a new AI-powered category that helps people learn through conversational roleplays. People don’t learn from slides: they learn through dialogue, questions, and iteration. Yoodli makes that process interactive, personalized, and always up to date. It’s learning that feels fun, builds confidence, and finally lets organizations measure the ROI of training.

We’ve $40M in Series B funding, doubling our team in 2026, and are headquartered at the beautiful Pier 70 in Seattle.

The Role

We're looking for a Senior Product Marketing Manager who combines strategic depth with the speed and efficiency of how the best marketers work today. You'll own product positioning and messaging at a strategic level, translating deep customer insight, competitive intelligence, and product innovation into narratives that drive adoption, accelerate pipeline, and build durable category leadership. You'll move fast, stay close to the market, and use every tool available to keep Yoodli's story sharp and current as the product evolves.

This role sits at the center of Product, Marketing, Sales, and Customer Success. You'll set the direction for how Yoodli shows up in the market, lead high-stakes launches, build the systems that scale institutional knowledge, and coach the GTM organization on how to win. As a senior voice in the company, you'll shape both what we say and how we launch, influencing category positioning and messaging strategy.

What You’ll Do

• Own positioning, messaging, and storytelling: Define and evolve Yoodli's product positioning, value propositions, and messaging frameworks across buyer personas, translating complex AI capabilities into clear, benefit-led narratives. You'll set the standard for how the entire company talks about what we do and why it matters, and you'll actively steward that standard across channels and teams.
• Lead go-to-market and launch execution: Partner with Product, Customer Success, and Sales to design and execute go-to-market and launch strategies for new features, solutions, and partnerships. Drives awareness, engagement, and retention across segments. You won't just execute launches, you'll design the strategy, define success metrics, and ensure the organization is aligned and equipped to win.
• Champion customer and market insight: Conduct market research, customer interviews, and competitive analysis to identify trends, unmet needs, and communication pain points; map user journeys to strengthen positioning and product-market fit.
• Build durable, AI-supported market knowledge: Create and maintain AI-assisted repositories of personas, objections, use cases, and competitive insights that preserve and scale institutional knowledge across teams.
• Own and enable product marketing collateral end-to-end: Serve as the primary driver of product marketing collateral, working closely with the design team to create high-impact assets. (description truncated)