Senior Product Marketing Manager US

About Smile Digital Health

Smile Digital Health is building infrastructure for a healthier world with an innovative health data platform and data management solutions used in over 20 countries. The company was ranked #19 on Deloitte's Technology Fast 50 for 2024.

Smile makes it easy for healthcare stakeholders to collect and exchange data with a leading FHIR-based data liberation platform, enabling people and organizations to better manage healthcare data and ensure effective delivery across care teams and health systems.

Role Overview

The Senior Product Marketing Manager will serve as Smile's primary outside-in signal engine, dedicated to the market intelligence function. This is a founding contributor role to Smile's Market Intelligence Center of Excellence, a strategic initiative to formalize how the company listens to, interprets, and acts on market insight.

Key Responsibilities

• Design and run a structured, repeatable Voice of the Customer (VOC) research program spanning payers, providers, and government/public health segments
• Conduct 1:1 qualitative interviews, field conversations, and listening sessions with current customers, prospects, and industry stakeholders to surface unmet needs, market gaps, and emerging opportunities
• Broker and maintain an ongoing feedback loop between market conversations and internal Marketing and Product teams
• Produce semi-annual Market Intelligence reports that surface trends, white space, competitive signals, and emerging segment opportunities
• Own the creation and maintenance of Source of Truth documents for key market segments, competitive landscape, and customer insight integrated into Smile's AI-in-the-loop marketing intelligence workflow
• Identify, define, and maintain User and Buyer personas across Smile's core market segments
• Synthesize qualitative market insights into quantifiable evidence that can support strategic and investment decisions