Senior Product Marketing Manager - US
About the role
Senior Product Marketing Manager - US
As a Senior Product Marketing Manager at Fingerprint, you will own the execution of product launches, drive competitive intelligence, craft compelling messaging, and collaborate cross-functionally to bring our solutions to market. Your expertise will help shape how we position our products, ensuring customers clearly understand and derive value from Fingerprint’s powerful device intelligence capabilities.
This role requires a strategic thinker with strong technical aptitude who can translate complex technologies into clear, impactful narratives. You will work closely with Product Managers to understand release schedules, define target audiences, develop go-to-market (GTM) strategies, and enable sales teams with effective positioning and collateral.
What You’ll Be Doing:
- Own and drive end-to-end go-to-market strategy and product launches, using launches as a core lever for brand growth and pipeline generation
- Partner deeply with Product and Engineering to translate roadmap into clear, actionable GTM plans and ensure early-stage readiness
- Lead structured, high-quality launch execution with strong cross-functional alignment, clear timelines, and accountability across all workstreams
- Translate complex technical capabilities (APIs, signals, device intelligence) into clear, accurate, and compelling narratives for both technical and business audiences
- Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces
- Build and scale competitive intelligence and market insight frameworks to inform strategy, positioning, and differentiation
- Act as the voice of the customer