Senior Product Marketing Manager

About the role

You will work with a company building a Generative Infrastructure platform that empowers developers through self-service infrastructure while maintaining governance and compliance at scale. The platform accelerates developer velocity through automation and infrastructure-as-code, adapting to organizations at different maturity levels—from frontend teams requiring abstraction to advanced teams seeking autonomy. This role sits at the intersection of deep technical expertise and strategic marketing. You will translate complex DevOps and cloud-native capabilities into compelling narratives that resonate with practitioners (Platform Engineers, SREs, DevOps teams) as well as executive stakeholders (CTOs, VPs of Engineering). This is an AI-first marketing role. You will operate in a high-velocity environment leveraging AI tools to produce content, research, and insights at scale—focusing on both quality and speed beyond traditional marketing approaches.

Position: Senior Product Marketing Manager

Seeking a Senior Product Marketing Manager with strong roots in the DevOps and cloud-native ecosystem. The ideal candidate combines hands-on technical understanding with the ability to craft clear, outcome-driven messaging and drive go-to-market strategy in an AI-first environment.

Responsibilities

• Messaging & Positioning: Develop clear, differentiated product messaging across customer segments (Platform Engineering, CI/CD, SRE, Observability). Translate platform capabilities into outcome-driven narratives tied to real customer challenges. Build messaging frameworks for both technical and executive audiences (including CTOs and VPs of Engineering). Create website content and marketing assets communicating differentiation and ROI. Quantify and communicate business impact (deployment speed, cost savings, risk reduction, scalability).
• Market Research & Competitive Analysis: Conduct research on industry trends, customer pain points, and competitive positioning. Provide insights to influence product strategy and differentiation. Leverage AI tools to accelerate research and competitive intelligence.
• Go-to-Market Strategy & Product Launches: Lead go-to-market strategies for product launches. Drive adoption through market-aligned strategies and customer narratives. Develop persona-specific content for different audience levels.
• Sales Enablement: Develop sales collateral (pitch decks, battle cards, ROI calculators, case studies). Partner with sales to refine messaging across the customer journey. Enable sales teams to engage both technical and executive audiences.
• AI-Powered Content Creation: Produce whitepapers, case studies, technical guides, blog posts, and campaign assets. Operate within an AI-first content workflow (ideation, drafting, refinement). Simplify complex technical concepts for both technical and business audiences.

Requirements

• Technical & Domain Expertise: Strong experience in DevOps, platform engineering, or cloud-native ecosystems. Deep familiarity with IaC tools (Terraform, OpenTofu, Helm), Kubernetes, and CI/CD architectures. Understanding of SRE practices (incident management, error budgets, runbooks) and observability (metrics, logs, traces). Ability to evaluate technical content for accuracy and relevance. Comfortable engaging with engineers, architects, and senior technical leaders.
• AI-First Mindset: Experience working with AI tools (e.g., ChatGPT, Claude) for content creation and research. Ability to integrate AI into scalable content workflows. Focus on output quality and speed using AI.
• Strategic & Analytical Skills: Ability to translate technical capabilities into business impact narratives. Experience quantifying ROI and building business cases. Experience in market research and GTM strategy development.
• Collaboration & Execution: Experience working cross-functionally with product, engineering, and sales teams. Strong organizational skills and ability to manage multiple projects.