Senior Product Marketing Manager

What this role is about:

Are you passionate about bridging the gap between product innovation and customer needs to deliver impactful solutions? At RapidSOS, we’re transforming public safety with AI-driven technology that empowers first responders and 911 telecommunicators to save lives and improve outcomes in emergencies.

We’re seeking a Senior Product Marketing Manager to define and execute marketing strategies that connect our innovative technology with the evolving needs of public safety professionals. In this role, you’ll work at the intersection of product, sales, and the field to create impactful messaging, drive go-to-market initiatives, and ensure our solutions resonate with the needs of the public safety community. You’ll develop a deep understanding of our products and users, craft compelling content for our field teams, and foster cross-functional alignment to deliver clear and effective messaging. If you thrive in a fast-paced, mission-driven environment, enjoy working collaboratively to deliver innovative solutions that save lives, and are excited about translating technical capabilities into real-world impact, this is the opportunity to make a tangible difference where every second matters!

What you’ll do:

Go-to-Market Execution

• Define and execute go-to-market strategies for our public safety and enterprise software products.
• Develop positioning and messaging that resonate with public safety or enterprise professionals, emphasizing product value and differentiation.
• Track the competitive landscape and maintain a current point of view on how RapidSOS differentiates, translating that into positioning guidance the field can actually use in a sales conversation.
• Partner with Product and Engineering teams to understand product functionality and translate product functionality into field-ready language. Build the AI-assisted content workflows that keep that translation current as the product evolves.

Cross-Functional Collaboration

• Collaborate closely with Sales, Customer Success, and Product teams to align product messaging and field enablement efforts.
• Act as the voice of the customer within RapidSOS, advocating for public safety’s needs in product and marketing discussions.
• Influence product roadmap and marketing priorities by bringing a clear, evidence-backed point of view on what target customers and prospects need.
• Develop and evangelize AI workflows, prompt libraries, and content templates that expand what the broader PMM and