Senior Product Marketing Manager, Packaging, Pricing and Enterprise Commercialization

About the role

Boulevard is entering its next chapter. We're expanding our focus to include more sophisticated, multi-location operators across medspa, salon, and spa — businesses with higher expectations for scale, reporting, and operational control, and with buying committees that demand real proof of platform maturity. This is a significant growth opportunity for Boulevard, and we're building the product marketing function to win it.

Come do the best work of your life at Boulevard

Boulevard has established a strong market position with small and mid-sized operators across medspa, salon, and spa. We're expanding our focus to include enterprise, multi-location operators with different buying processes and buying committees.

This represents a significant growth opportunity, and you'll be the product marketer who shapes how Boulevard wins in this segment. You'll be deeply embedded in the commercial strategy for upmarket buyers, from positioning and narrative through sales enablement, deal support, and product influence. You'll be the internal expert in this segment: the person product, sales, marketing, and executive teams rely on to understand what these buyers care about, how they evaluate, and what it takes to close them.

This role also owns one of our biggest commercial opportunities: how we price and package Boulevard across every segment we serve, from SMB to enterprise. The two mandates are tightly connected. The way we package for upmarket informs how we tier across the rest of the business, and the work compounds.

Success in this role means measurable progress on two fronts: sales teams consistently use your messaging and assets to win larger deals, and Boulevard has a defensible pricing and packaging architecture that captures more value as our customers grow.

This role demands both strategic vision and hands-on execution. You'll develop positioning frameworks, build sales decks for strategic deals, and pressure-test new pricing tiers.

What you'll do

• Define and own the upmarket segment
• Sharpen Boulevard's upmarket ICP across our core verticals
• Map buying committee dynamics: economic buyers, operators, franchisees, and decision influencers
• Develop clear POV on segment priorities: what they care about and what they need from a platform like Boulevard
• Build the upmarket narrative
• Craft the definitive