Senior Product Marketing Manager, Market Strategy

Headquarters: United States Why Housecall Pro? Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer: A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k) Paid holidays and flexible, take-it-as-you-need-it paid time off Equity in a rapidly growing startup backed by top-tier VCs Monthly tech reimbursements A culture built on innovation that values big ideas, no matter where they come from Role Overview As a Senior Product Marketing Manager - Market Strategy, you drive customer acquisition and revenue by turning segmentation and market insight into clear packaging, pricing, and go-to-market plays. You blend analytical rigor with PMM craft: define and size priority segments, design experiments with Analytics, and translate results into messaging and enablement that wins. You are comfortable working cross-functionally with Product, Growth Marketing, Sales, Fintech, Customer Success, and Business Analytics. You write tight briefs, launch on time, and own outcomes from plan to readout. Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success. What you do each day: Build and maintain segment definitions using firmographic, behavioral, and product usage data; size opportunities and recommend where to focus next Prop