Senior Product Marketing Manager

Accountabilities

• • Own product positioning, messaging, value propositions, and differentiation across assigned products and solution areas, ensuring consistency across internal and external communications.
  • Partner with Product Management to translate product capabilities into clear customer benefits and compelling market differentiation.
  • Lead go-to-market planning and execution for new products, enhancements, pricing initiatives, portfolio transitions, and strategic programs.
  • Develop launch plans, communication strategies, enablement materials, and supporting resources while coordinating execution across Product, Sales, Customer Success, and Marketing.
  • Lead messaging and communication strategies for major business initiatives, tailoring communications to different customer and stakeholder audiences.
  • Develop sales enablement resources including presentations, battlecards, FAQs, competitive comparisons, talk tracks, and training materials.
  • Partner with sales leadership and customer-facing teams to strengthen field readiness, adoption, and messaging effectiveness.
  • Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews to identify market opportunities, risks, and customer needs.
  • Monitor industry trends, competitor activity, and customer feedback, translating insights into recommendations for product, marketing, sales, and executive leadership.
  • Create and manage product collateral, website content, case studies, customer stories, partner materials, and other marketing assets.
  • Collaborate with demand generation, field marketing, and digital teams to ensure consistent product messaging across campaigns and programs.
  • Track the performance of product marketing initiatives, launches, messaging, and enablement efforts, using data and analytics to identify opportunities for optimization.
  • Facilitate cross-functional alignment and influence stakeholders without direct authority, helping drive strategic initiatives from planning through implementation.

  Requirements:

  • Bachelor’s degree in Marketing, Business, Education, Communications, or a related field; an MBA or advanced degree is preferred but not required.
  • 8–10 years of experience in product marketing, product management, marketing strategy, or a closely related discipline.
  • Demonstrated experience leading cross-functional initiatives and successfully bringing products, programs, or services to market.
  • Proven expertise in product positioning, messaging, go-to-market planning, sales enablement, and strategic marketing.
  • Strong communication, presentation, facilitation, and writing skills, with the ability to tailor messaging to diverse audiences.
  • Demonstrated ability to influence senior stakeholders and drive alignment across teams without direct reporting authority.
  • Strong analytical and problem-solving capabilities, with the ability to use customer, market, and business data to inform decisions.
  • Ability to balance strategic planning with hands-on execution, project management, and delivery across multiple priorities.
  • Experience working in K–12 education, educational publishing, or education technology is required; experience in literacy education is a strong plus.
  • Strong collaboration skills and the ability to operate effectively in a fast-paced, cross-functional environment.

  Benefits:

  • Base salary: $100,000–$125,000 per year, with the final offer determined by qualifications, experience, skills, education, location, and market conditions.
  • Additional compensation: Eligibility for an annual bonus or commission.
  • Retirement: 401(k) retirement plan with employer matching.
  • Healthcare: Medical, dental, and vision insurance.
  • Paid time off: Generous PTO, sick leave, and paid holidays.
  • Insurance coverage: Employer-paid life insurance and short- and long-term disability insurance.
  • Remote work: Flexible remote-first culture with a company-provided laptop for your home office.
  • Meaningful work: Opportunity to contribute to evidence-based literacy education and help improve learning outcomes for students.
  • Inclusive culture: Commitment to building a diverse, inclusive, and authentic workplace.