Senior Product Marketing Manager

About Jimdo

Join us to help unleash the power of the self-employed and help them thrive! Jimdo was founded by three school friends in 2007 in a farmhouse in Northern Germany. Fast forward today, we are a growing, profitable, remote-first company with 220+ people from over 50 nationalities, working across more than 15 countries. We value trust, ownership, and execution over hierarchy and process. We use data, automation, and AI pragmatically and responsibly to build products our customers can trust, and to continuously improve how we work as a company.

Jimdo exists to help self-employed people and microbusinesses succeed whether they're just starting out or ready to grow to the next level. We build intuitive, AI-powered products that help our customers create an online presence, attract customers, and run their business with confidence, without needing technical expertise.

Role Overview

We are looking for a Senior Product Marketing Manager to own how our products go to market and gain traction—from positioning to messaging to adoption. If you thrive on translating product vision into clear, actionable narratives and strategies that drive growth, this role is your opportunity to lead, shape, and scale impact across our teams and customers.

As Senior Product Marketing Manager, you'll be the go-to expert for positioning and go-to-market (GTM) strategy. This isn't a "support function"—you'll drive clarity and alignment across Product, Marketing, Growth, and Customer Experience. You'll be instrumental in transforming Jimdo from a website builder into a true growth partner for solopreneurs, with messaging that resonates and drives adoption.

Your Impact

• Own the product positioning, segmentation, and messaging for Jimdo's product suite, ensuring clarity, consistency, and alignment across all touchpoints.
• Define and maintain value propositions grounded in customer Jobs-to-be-Done and real outcomes, not internal assumptions.
• Create, maintain, and socialize messaging frameworks used across website, lifecycle, acquisition, and internal enablement.
• Lead go-to-market (GTM) strategy for new products, major features, pricing, and packaging changes.
• Define target segments, rollout plans, success metrics, and GTM readiness requirements to ensure adoption, not just awareness.
• Translate customer research, market trends, and competitive analysis into clear, differentiated positioning and GTM decisions.
• Build alignment across Product, Growth, Lifecycle, Brand, and Creative teams to ensure narrative clarity and internal confidence.
• Deliver enablement assets like launch briefs, narrative decks, explainer content, and FAQs that empower internal teams to execute effectively.