Senior Product Marketing Manager [IC4]

Accountabilities

• • Own end-to-end product marketing initiatives, from positioning and messaging through launch execution, field enablement, and ongoing optimization.
  • Serve as a strategic product marketing partner to product, engineering, technical, and go-to-market teams, translating technical differentiation into clear and compelling market narratives.
  • Lead technical product launches and releases, establishing repeatable processes that improve launch quality, predictability, and business impact.
  • Develop messaging frameworks that clearly communicate product value, differentiation, and relevance to technical enterprise audiences.
  • Create and maintain high-impact sales enablement materials that help enterprise sales teams navigate complex buying cycles and accelerate opportunities.
  • Partner with Demand Generation, Field Marketing, and Developer Relations to develop integrated campaigns across webinars, videos, web content, events, and other channels.
  • Engage directly with customers and technical stakeholders to understand their needs, workflows, challenges, and feedback, using these insights to refine positioning and influence product direction.
  • Build thought leadership and market-facing content that strengthens product and technical leadership within the developer ecosystem.
  • Collaborate with cross-functional stakeholders to align go-to-market priorities, product direction, and customer needs.
  • Track product marketing performance and connect activities to measurable outcomes such as engagement, pipeline generation, deal velocity, and revenue impact.
  • Identify product marketing gaps, prioritize opportunities, and introduce new programs that raise the effectiveness of the broader marketing organization.
  • Contribute to strategic go-to-market planning and help establish a high standard for technical product marketing.

  Requirements

  • 5+ years of experience in product marketing, developer marketing, product management, technical marketing, or a related role within a B2B enterprise technology environment.
  • Strong familiarity with developer tools, modern software development workflows, and emerging AI-driven approaches to software development.
  • Proven experience owning technical product launches end-to-end, including positioning, messaging, launch planning, field enablement, and execution.
  • Demonstrated ability to work closely with technical teams and translate complex products, capabilities, and differentiation into credible and memorable stories.
  • Experience supporting enterprise sales organizations and navigating complex, multi-stakeholder buying processes.
  • Strong sales enablement experience, including creating and maintaining scalable collateral and resources that support enterprise opportunities.
  • Experience developing integrated marketing campaigns in collaboration with Demand Generation, Field Marketing, Developer Relations, or similar teams.
  • Strong customer orientation, with the ability to incorporate customer feedback into messaging, positioning, and product strategy.
  • Strong technical aptitude and an understanding of how modern software is designed, developed, deployed, and adopted.
  • Excellent written, verbal, presentation, facilitation, and storytelling skills.
  • Strong cross-functional collaboration and stakeholder management skills, with the ability to influence without direct authority.
  • Bias toward action, strong ownership, and the ability to move quickly in an evolving environment.
  • A background in software engineering or software development is a plus.
  • Experience with account-based marketing in enterprise or strategic-account environments is advantageous.
  • Ability to maintain at least 25 hours per week of working-hours overlap with Pacific Time.
  • Preference may be given to candidates located in the western United States.

  Benefits

  • Target compensation aligned with the IC4 level, with starting pay bands of:
    • Zone 1: $180,000
    • Zone 2: $144,000
    • Compensation is determined based on level, relevant skills, experience, qualifications, and geographic location.
    • Equity participation, allowing employees to share in the organization's success.
    • Competitive benefits and perks designed to support employee well-being and productivity.
    • Globally distributed, all-remote work environment.
    • High-autonomy culture with an emphasis on direct communication, ownership, and customer focus.
    • Opportunity to work at the intersection of enterprise software, developer tools, AI, and modern engineering workflows.
    • Professional growth opportunity with significant influence over product marketing strategy and go-to-market execution.
    • Flexible location arrangements, subject to required Pacific Time working-hour overlap.