Senior Product Marketing Manager - GTM

Come Do the Best Work of Your Life at Boulevard

The most sophisticated self-care businesses don’t just use Boulevard, they grow with it. From how they attract and retain clients to how they operate day-to-day, our platform powers the experiences that set them apart. AI is transforming the self-care industry, and the businesses that win will be the ones that get it right — not just first. We have a strong platform, a loyal customer base, and a clear point of view on where AI creates real value. This role is how we execute on it.

As a Sr. Product Marketing Manager (GTM), you'll define how we bring some of our most strategic new product capabilities to market. You'll sit at the intersection of product, growth, and customer impact — shaping what we build, how we position it, and how we drive adoption across our customer base. This isn't a supporting role. You'll have a direct line to product direction, commercial strategy, and the narrative that defines Boulevard's leadership in the space.

What you’ll do here

• Own the end-to-end GTM strategy and execution for our portfolio of AI-powered capabilities and marketing tools, ensuring they drive measurable adoption, expansion, and revenue impact
• Synthesize customer, market, and competitive insights into sharp and actionable recommendations that shape how specific product initiatives are positioned, scoped, and brought to market.
• Develop clear, differentiated positioning that makes new functionality feel obvious and compelling — connecting what we build to the outcomes that matter most to our customers and their clients.
• Partner closely with creative teams to produce high-quality, high-impact campaign assets and launch materials that will stand out from the clutter
• Enable Sales, Support, and Customer Success with the narratives and tools they need to confidently sell and grow adoption
• Identify expansion opportunities and influence pricing and packaging decisions in partnership with Product, Finance, and Revenue teams
• Be the connective tissue across Product, Marketing, Lifecycle, Sales, and Customer Success, ensuring alignment on priorities, narratives, and execution against shared business goals
• Close the loop post-launch, using data and qualitative insight to refine positioning, accelerate adoption, and inform what comes next
• Represent Boulevard externally at industry events and in thought leadership, reinforcing our position