Senior Product Marketing Manager (GBP 90-110K, Remote, Share Options)

Meet The Guru

Resource Guru is a blissfully simple scheduling tool that helps busy teams stay on track. We boost efficiency, improve resource utilisation, and increase project profitability - while promoting a healthy work/life balance. We’re proud to be one of the leaders in our category, trusted by customers in over 100 countries - including top creative agencies like Publicis, TBWA, Grey, BBH, and M&C Saatchi, as well as household names like NASA, Accenture, CNN, Kraft Heinz, and the NHS. They rely on Resource Guru to manage one of their most valuable assets - their people’s time. We’re a small, fully remote team based across the UK and Europe. We collaborate mainly via Slack, with occasional meetups to connect, plan, and celebrate.

The role

This is a senior, hands-on Product Marketing role at the heart of our growth. You’ll own how Resource Guru is positioned, packaged, and communicated - translating product capabilities into clear customer value. You’ll work closely with Product, Design, Sales, Customer Success, and the founders to shape our narrative, drive adoption, and grow revenue. This role will sit within a growth department with sales and marketing. Initially, you’ll report directly to Percy (co-founder) and collaborate daily with the rest of the team. Eventually, it’s likely you will be reporting directly to a Head of Growth. We’re looking for someone comfortable with ambiguity, who enjoys building from first principles, and who can balance strategy with execution in a small SaaS environment. You’ll be highly organised and decisive - able to prioritise ruthlessly, keep things simple, and focus on outcomes. This role values clear thinking and delivery over excessive documentation or process for its own sake.

What You’ll Be Doing

• Product positioning & messaging: Define and refine ideal customer profiles and segmentation to focus GTM efforts. Own our core positioning, messaging frameworks, and value propositions across key customer segments. Translate features into compelling benefits and customer outcomes. Develop personas, JTBD insights, and competitive narratives. Contribute market and competitive insight to inform packaging and pricing decisions.
• Content & storytelling: Bring that positioning to life across channels. Partner with other members of the team on website copy, product pages, blog content, and campaigns. Own product narratives across web, in-app, email, and sales materials. Help shape thought leadership around scheduling, capacity planning, and modern team operations.
• Go-to-market & launches: Lead product launches end-to-end: planning, messaging, internal enablement, and external comms. Partner with Product to shape launch scopes and narratives. Create launch assets (pages, emails, announcements, demos, FAQs). Track and communicate the impact of launches, messaging changes, and enablement efforts.
• Sales & Customer Success enablement: Build and maintain sales collateral (pitch decks, one-pagers, battlecards, case studies). Equip Sales and CS with clear product stories, objection handling, and competitive context. Support onboarding and lifecycle messaging.
• Customer & market insight: Run customer interviews and research to inform positioning and roadmap. Monitor competitors and market trends. Turn insights into actionable messaging and content.
• AI-first ways of working: Use AI tools (e.g. ChatGPT, Claude, Gemini, etc.) to accelerate research, drafting, synthesis, and experimentation. Apply AI to analyse customer feedback, surface themes, and test messaging variants. Stay current on AI-driven marketing workflows and bring practical ideas into the team. Collaborate with Product on how AI features are positioned and explained to customers.
• Cross-functional collaboration