Senior Product Marketing Manager

About GameChanger

We believe in the life-changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

About the Role

GameChanger is looking for a Senior Product Marketing Manager to join our growing team. As a Senior Product Marketing Manager, you will drive go-to-market strategy and execution for GameChanger's Acquisition product area — the product and features that bring new users and teams onto the platform — translating market insights into positioning, messaging, and launch plans that drive adoption and deepen engagement across our features. In this role, you will serve as a primary strategic partner to product managers and product designers driving alignment between product vision and GTM priorities. This role reports to the Director of Product Marketing and sits within our commercial organization.

What You'll Do

• Define and execute go-to-market strategy for your assigned product area, including segmentation, cross-functional alignment, and planning across quarterly and annual cycles.
• Identify and close gaps in user, industry, and competitive knowledge, leading research to surface opportunities and sharpen GTM strategy.
• Own positioning and messaging, ensuring differentiation across segments and alignment with our company vision.
• Lead launch planning in close alignment with product management and product design, translating market, competitive, and user insights into launch strategy and prioritization decisions that drive successful product releases.
• Drive feature adoption by identifying and activating the right marketing channels, partnerships, and GTM motions.
• Measure GTM effectiveness across launches and adoption campaigns, identify gaps, and lead iterative improvements to strategy and execution.

Who You Are

• Bachelor's degree required; 5–7 years of product marketing experience in B2B and/or B2C environments, ideally within high-growth companies.
• Strong strategic thinker who can translate user insights, market context, and product vision into clear positioning, messaging, and GTM plans.
• Strong communication, executive presence, and influencing skills with the ability to build trust and manage positive cross-functional relationships with internal stakeholders and external partners.
• Comfortable operating in ambiguity and building structure in evolving product areas or emerging business lines.
• Data-informed and highly curious, with experience using customer insights, experimentation, and performance metrics to refine strategy and drive adoption.
• Experience in sports tech, consumer subscription products, creator/community platforms, or mobile app ecosystems.

Preferred Qualifications

• Background in sports tech; you understand the landscape, the users, and what it takes to win in this space. Bonus if you bring a deep understanding of basketball.
• Based in New York City or the Tri-state area and available for regular onsite travel.

Perks

• Hybrid work from our well-furnished, modern office in Manhattan, NY.
• Unlimited vacation policy.
• Paid volunteer opportunities.
• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.
• WFH stipend - $500 annually to make your WFH situation comfortable.
• Monthly physical, mental, wellness & learning stipend offered through Holisticly.