Senior Product Marketing Manager (f/m/d)

What You'll Do

Make our value tangible

Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets.

Equip our commercial teams to win

Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond.

Drive launches as a system

Lead product launches and key market moments end to end. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.

Secure AI leadership

Strenghten and strategically expand our AI positioning as hospitality enters the age of Agentic AI - where autonomous agents handle everything from revenue optimisation to guest communication.

What We're Looking For

Must-Have

• Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks
• Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences
• Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams
• A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading
• Excellent written and verbal communication in English

Good to Have

• Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly
• Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point
• Experience working in international markets, particularly in Europe (DACH, UK, FR)
• German or French language skills is a plus

Why Apaleo

• A diverse & international team work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.
• Flat hierarchy & flexible structure enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies.
• A key role in a fast-growing start up be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich.