Senior Product Marketing Manager – Developer Portal
About the role
Position Summary
Harness is redefining how companies deliver and release software with speed, safety, and confidence. As a Senior Product Marketing Manager (PMM), you will own the go-to-market story for Harness Internal Developer Portal — the “front door” for the platform and the automation backbone for developer self-service.
This is a high-impact role at the intersection of product, sales, and marketing. Think of this role as the mini-CMO for your module(s). You’ll drive messaging, competitive positioning, sales enablement, customer storytelling, and analyst engagement while also influencing the roadmap with win/loss insights and customer feedback. It’s strategic, visible, and broad in scope, with plenty of hands-on execution to bring the story to life.
About the role
Strategy & Positioning
- Own the category positioning for Harness Internal Developer Portal
- Define messaging, value props, and competitive differentiation vs. Backstage, Port, Cortex and others.
- Partner with Product to bring customer and market insights directly into roadmap decisions.
- Represent the product in CABs, QBRs, and analyst briefings to ensure the voice of the customer is heard.
Sales & Field Enablement
- Build playbooks, training, and competitive battlecards that help the field win.
- Support high-stakes opportunities with product and persona expertise.
- Ability to jump on a call at the last minute to demo the product for a prospect and help sales win the next meeting.
- Identify and write compelling customer success stories that highlight business outcomes.
- Partner with Sales on win/loss analysis and pipeline insights to sharpen GTM execution.
Content & Evangelism
- Develop thought leadership assets: blogs, briefs, videos, presentations, and campaigns.
- Represent Harness at webinars, conferences, and in customer-facing conversations.
- Recruit and prepare customer speakers for summits and events.
Insights & Growth
- Perform funnel analysis to uncover optimization opportunities and drive adoption.
- Lead win/loss and competitive intelligence to keep Ha...