Senior Product Marketing Manager

Headquarters: Seattle URL: https://www.cfchildren.org/ Are you looking for purpose-driven work where you can make a positive impact on communities around the world? If so, then Committee for Children is an amazing place to grow your career as a Senior Product Marketing Manager. We’re a social enterprise dedicated to advancing the well-being of children through the development of essential human skills. As a Senior Product Marketing Manager at CFC, you will lead the go-to-market (GTM) strategy for new product initiatives. This role defines what exceptional product marketing looks like—from market intelligence to pricing and positioning—and establishes the GTM frameworks that inform how future products will come to life. You will act as the voice of market reality within the product organization, influencing early R&D, defining launch readiness, and ensuring every step from concept to commercialization is informed by measurable data and cohesive strategy. This position is the critical bridge between Product and Marketing, driving both long-term strategy and day-to-day execution. Our team is collaborative, creative, and passionate about our work. You’ll have an opportunity to make an impact every day and have a say in the way we use client success to transform the lives of children. What you’ll do when you join us: Develop and execute market sizing, segmentation (TAM, SAM, SOM), and competitive analysis to inform product strategy and investment prioritization. Lead the creation and refinement of Ideal Customer Profiles (ICPs), buyer personas, and user personas (e.g., teachers vs. district buyers) using qualitative and quantitative research. Contribute to product portfolio strategy by providing market‑informed perspectives that support alignment of new products with broader organizational goals and positioning. Collaborate on comprehensive business cases, including financial modeling, risk assessment, and investment recommendations. Evaluate and recommend buy, build, or