Senior Product Marketing Manager - Campaign Management & Outbound

Key Responsibilities

• Positioning and Messaging: Craft strategic messaging that differentiates us from competitors and targets contact center leaders, driving sales throughout the funnel for both prospects and customers.
• Product Launches: Define and manage go-to-market strategy for our products, including messaging, positioning, launch planning, use cases, customer stories, sales enablement, and customer adoption.
• Enablement: Partner with customer-facing teams to create impactful narratives, content, collateral, and training to drive acquisition, conversion, and expansion, fueling growth at all stages.
• Competitive Intelligence: As Five9 competitive landscape expert, conduct research to understand rivals' strengths, weaknesses, and opportunities.
• Sales Collateral: Develop sales and customer-facing content, including videos, webinars, and product assets that effectively convey core messages.
• Marketing Campaigns: Work collaboratively with the marketing teams to assist in developing a campaign, demand generation, website content, and other marketing activities.
• Cross-functional champion: Collaborate with product management to understand our product vision and upcoming features, using your expertise on the market and customers to effectively communicate externally and shape our product's future.
• Represent Five9 at events, webinars, and other customer-facing activities.

Requirements

• 5+ years of product marketing (or equivalent) experience