Senior Product Marketing Manager

What you will be doing:

Beacon is seeking a Senior Product Marketing Manager to lead go-to-market strategy for our life sciences and diagnostics portfolio. Reporting to the Chief Clinical Officer, this is an individual contributor role sitting at the intersection of clinical insight, product strategy, and market execution. You will be driving how Beacon positions and communicates its solutions to decision-makers across the country.

What success looks like:

• Own and execute go-to-market strategy for life sciences and diagnostics products, including product launches, positioning, messaging, and competitive differentiation.
• Develop deep expertise in the diagnostics and life sciences buyer journey.
• Create compelling marketing collateral including sales enablement materials, case studies, white papers, product one-pagers, and presentation decks tailored to clinical audiences.
• Partner closely with the Clinical, Product, and Sales teams to translate complex scientific and technical capabilities into clear, accessible value propositions.
• Conduct ongoing market research and competitive analysis to inform product positioning and identify new opportunities in the diagnostics and life sciences landscape.
• Define and track key marketing metrics including pipeline influence, content engagement, win/loss rates, and campaign ROI.
• Represent the voice of the customer internally, synthesizing feedback from the field, customer interviews, and advisory boards to inform roadmap priorities.
• Support demand generation efforts by contributing to campaigns, webinars, conference presence, and digital marketing initiatives.
• Build relationships with key opinion leaders (KOLs), clinical advisors, and industry partners.