Senior Product Marketing Manager

About the Work

As the Senior Product Marketing Manager, you will bridge the gap between our industry-leading humanoid robotics technology and the audiences evaluating our solutions. Your job is to own positioning and messaging for Agility’s product and technology portfolio—including our humanoid robot Digit, Arc automation software platform, and the broader ecosystem of tools and technology that keep Digit working.

You will be the ultimate connective tissue between masterful engineering and the market, translating deep technical concepts into crisp, customer-focused value propositions. The ideal candidate blends deep technical curiosity with strategic marketing muscle and a hands-on passion for storytelling and content creation.

What You’ll Do

• Portfolio Positioning & Messaging: Define and evolve the overarching value proposition for Agility’s product portfolio. Develop differentiated messaging frameworks that connect technical capabilities with customer needs.
• Drive Go-To-Market & Launches: Lead GTM planning and high-profile product announcements. You will own audience definition, naming, positioning, and marketing requirements to drive awareness and demand in priority industries and use cases.
• Technical Content & Enablement: Serve as a hands-on creator and overseer of high-impact sales enablement assets (spec sheets, presentations, case studies, and videos). Ensure absolute technical accuracy while accelerating the buyer's journey.
• Know the Customer Deeply: Map the decision-making landscape for automation buyers and operators. Understand their operational pain points, tech stacks, buying processes, and KPIs to create persona frameworks that ground all demand generation and marketing execution.
• Synthesize Market Intelligence: Act as the strategic loop between the market and the company. Gather and translate analyst research, win/loss data, competitive intelligence, and customer feedback into actionable insights that shape our go-to-market.
• Cross-Functional Collaboration: Partner closely with Product Management and Engineering to become a subject matter expert on Agility’s hardware and software applications. Collaborate tightly with a world class creative team to bring product storytelling to life across all marketing channels.
• Set Demand Generation Priorities: Use data-driven insights and market trends to establish clear priorities for demand generation, ensuring campaigns align with current product capabilities and priority industries.

About You

• 8+ years of experience in product marketing or product management, with a p