Senior Product Marketing Expert
About the role
Role Summary
We're looking for a Senior Product Marketing Manager who is equal parts strategist, executor, and market native. Someone who understands both the TradFi user migrating to crypto and the degen who lives on-chain. This is a high-impact role at the intersection of product, growth, brand, and go-to-market execution.
You translate complex product launches into clear, compelling narratives that help millions understand why Bybit is the platform they've been waiting for. You crunch data for breakfast, move fluidly between a campaign brief and a competitive landscape analysis in the same afternoon, and you never lose sight of the user.
If you have strong opinions on how to position tokenized equities to a mainstream audience, can write copy that passes Brand 6.0 standards without a second draft, and believe that the best product marketing makes complex finance feel simple, we want to talk.
What You'll Do
- Own go-to-market strategy for major product launches across Bybit's platform pillars, from RWA and TradFi products to Earn, Alpha, and payment innovations
- Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, BD, and the Brand team
- Develop integrated campaign strategies across acquisition, activation, and retention, aligned to product milestones, market cycles, and the Brand 6.0 narrative framework
- Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media