Senior Product Marketer

About Phantom

Phantom combines industry-leading security with thoughtfully designed tools to make powerful financial tools feel approachable and easy to use. With a community of 20M+ people, Phantom has reached #1 in the Google Play Store finance category and consistently ranks as a Top 50 app across all categories.

Responsibilities

• Develop and execute go-to-market campaigns for new products and features, including target audience identification, creative brief development, brainstorm facilitation, creative direction, copywriting, and performance reporting
• Define positioning, messaging, and creative by analyzing market trends and target audiences
• Translate features and use cases into audience-specific benefits that clearly articulate the product's value proposition and differentiate it from competitors
• Work with growth and design teams to develop marketing assets including videos, static assets, social posts, and blog posts to educate and engage users
• Monitor key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and make data-driven adjustments
• Collaborate cross-functionally with product, engineering, design, and leadership to ensure successful product launches and customer adoption
• Identify and prioritize opportunities, projects, and processes to maximize efficiency and effectiveness

Qualifications

• 5+ years experience as a full-time Product or Content Marketer
• Proven track record of managing all aspects of successful marketing campaigns for products or services used by millions of users
• Excellent communication and storytelling abilities to convey product benefits effectively
• Understanding of marketing principles and digital marketing tactics
• Creative thinking to develop innovative marketing strategies and content
• Passion and demonstrable knowledge in web3 and crypto, with ideally semi-regular usage of dApps (DeFi, NFT marketplaces, etc.)
• Data-driven mindset, comfortable interpreting data to generate insights and inform creative decisions
• Proven ability to influence cross-functional teams without formal authority