Senior Product Manager – Professional Standards

The Role

As a Senior Product Manager, you will help shape the standards and wellness ecosystem that enables public safety to maintain public trust and a high-performance culture through a robust standards accountability process and provide proactive support of their first responders.

In this role, you set strategic direction and drive complex feature prioritization and adoption across teams. You will own the product's P&L and pricing strategies, working closely with customers, marketing, designers, and engineers to deliver solutions that simplify complex workflows and enhance community safety. This position is both strategic and hands-on — balancing long-term product direction with day-to-day prioritization.

What You Do

Setting Strategy

• Define the product's vision and long-term strategic direction, ensuring alignment with company objectives and customer needs.
• Clearly articulate the business case and customer value for each initiative or feature.
• Lead strategic planning by identifying major areas of investment, building business cases, and securing internal approvals.
• Serve as the recognized subject matter expert on the product, the market, technology trends, and the competitive landscape.
• Use P&L insights to guide roadmap prioritization, ensuring financial targets are considered.

Defining the Roadmap

• Translate product strategy into actionable plans, determining what to build and when to release it.
• Build and maintain both a detailed development roadmap for internal teams and a high-level roadmap for executives and customers.
• Gather input from customers, internal stakeholders, market research, and industry insights.
• Partner with engineering, design, and cross-functional teams to ensure delivery that meets market needs and quality standards.
• Establish pricing strategies, define core product positioning and messaging, and drive go-to-market launch plans.

Evaluating and Prioritizing Features

• Collect, develop, and curate ideas from customers, sales, and internal stakeholders for the backlog.
• Prioritize features by balancing user value, development effort, time to market, and competitive differentiation.
• Track and evaluate product performance including sales, feature adoption, and user satisfaction.
• Run trials, pilots, and MVPs to validate assumptions and refine the product before broader launches.
• Perform ongoing market and competitor research.

Analyzing and Evaluating

• Track and evaluate product market perfor