Senior Product Manager, Mapping
About the role
About the Role
This role sits within Outside’s Consumer Apps organization, which owns the strategy, growth, and product experience across Outside’s consumer-facing applications, including mapping, fitness, media, and commerce-adjacent experiences.
The Mapping division is a core pillar of Consumer Apps, providing the foundational capabilities and user experiences that power how members plan, navigate, and engage with the outdoors across multiple Outside brands. Mapping products serve both as standalone consumer experiences and as shared platforms that enable other Consumer Apps to deliver differentiated value.
We are hiring a Senior Product Manager, Mapping to lead the vision, strategy, and execution of Outside’s core mapping platforms and user-facing mapping experiences across this portfolio.
This is a senior, high-impact role for a product leader who combines strong consumer product instincts with deep systems thinking. You will own end-to-end outcomes across discovery, planning, navigation, and data-driven mapping experiences—balancing user value, technical foundations, and business results.
You will work closely with Engineering, Design, Growth, Content, Data, and Platform teams across Outside’s Consumer Apps organization to evolve our mapping products into world-class, scalable experiences.
What You’ll Do
Product Vision & Strategy
- Own the long-term vision and strategy for Outside’s mapping platforms and user experiences across mobile and web.
- Translate company and portfolio-level strategy into a clear, outcome-driven roadmap with well-defined milestones and success metrics.
- Identify and articulate key product bets, tradeoffs, and sequencing decisions grounded in user needs, data, and technical constraints.
User-Centered Product Development
- Develop a deep understanding of outdoor users across activities (hiking, backpacking, overlanding, skiing, riding, running, etc.) and use cases (planning, navigation, safety, discovery).
- Lead discovery through qualitative research, quantitative analysis, and rapid experimentation.
- Define clear problem statements, customer journeys (CUJs), and product requirements that align teams and accelerate execution.
Execution & Delivery Excellence
- Partner closely with Engineering and Design to deliver high-quality, scalable mapping features from concept through GA.
- Own prioritization across short-term delivery needs and long-term platform investments.
- Drive clear documentation, alignment, and decision-making across cross-functional stakeholders.
Metrics, Outcomes & Business Impact
- Define, own, and evangelize success metrics across engagement, retention, and revenue contribution.
- Use data to evaluate product performance, identify opportunities, and inform roadmap evolution.
- Contribute to business planning and P&L awareness, articulating how mapping investments drive member value and company growth.
Platform & Ecosystem Thinking
- Help shape the evolution of Outside’s broader mapping platform, enabling other Consumer Apps to build differentiated member experiences on shared mapping capabilities.