Senior Product Manager, Growth (Remote US)

WHO WE ARE:

Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.

HOW WE WORK:

At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us. Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers. When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?

JOB TITLE:

Senior Product Manager, Growth

LOCATION:

Remote US

THE ROLE:

Splice INSTRUMENT launched in October 2025 to give music makers a new wave of best-in-class content and tooling that complements and supplements our human-made Sounds library to help creators land their next big hit. As the Senior Growth Product Manager, you will own the full growth ecosystem around INSTRUMENT end to end: how new creators become aware of it, how they discover and explore what it offers, how they activate and convert to paid, and how they stay. This is not a secondary layer bolted onto the product; it's what turns a great tool into a growing, durable business. This role is equal parts strategic and hands-on. You'll shape how we raise awareness of INSTRUMENT and position it alongside Sounds, then get in the weeds with design, engineering, data, and marketing to ship the onboarding flows, experiments, and monetization mechanics that move the needle. You'll own the metrics across the full funnel — awareness, discovery, exploration, activation, monetization, and retention — and be accountable for the business outcomes that follow.

TEAM INFORMATION:

You'll be part of a cross-functional pod that partners closely with the INSTRUMENT product team, leveraging the best-in-class content and tooling they continually build to drive awareness, exploration, adoption, and engagement. You'll also partner tightly with Sounds Growth to build end-to-end customer journeys tailored to different cohorts of music makers meeting the needs of each based on who they are and what they're trying to create to drive free-to-paid conversion across both offerings.

WHAT YOU’LL DO:

• Own the INSTRUMENT growth funnel end-to-end: acquisition (across paid and owned channels), onboarding/activation, free-to-paid conversion, and retention.
• Define the growth hypotheses, design and run experiments (pricing, logged out web pages, onboarding, lifecycle messaging, in-product journeys), and combine quantitative and qualitative data to decide what scales.
• Partner closely with design to shape flows from first concept through to shipped experience. You have a strong enough design eye to catch what works.