Senior Product Manager, Ecommerce

Accountabilities:

• • Own the ecommerce P&L across prescription and non-prescription products, setting targets and driving performance across revenue, margin, and profitability.
  • Define and execute the ecommerce product strategy, identifying high-value opportunities based on customer needs, market trends, platform data, and commercial performance.
  • Lead the complete storefront experience, including homepage, collection pages, product detail pages, merchandising, promotions, bundles, subscriptions, and other selling mechanisms.
  • Drive the full reimagination of the ecommerce storefront from concept through execution, working closely with creative, UX, product, and engineering teams.
  • Own the consumer conversion funnel from landing through checkout, establishing a testing roadmap and using quantitative and qualitative insights to improve conversion and customer experience.
  • Manage the product catalog and underlying product data, including item metadata, onboarding, performance reviews, assortment decisions, and product lifecycle management.
  • Develop assortment and merchandising strategies across prescription and OTC categories while balancing customer needs, commercial potential, pet-health relevance, and brand trust.
  • Evaluate and recommend CMS, catalog, and item-management technologies, clearly articulating the trade-offs and scalability implications of different solutions.
  • Monitor competitors, market trends, emerging brands, and new product categories to identify opportunities for growth and differentiation.
  • Partner closely with AI and data teams to develop personalized product recommendations using health records and veterinary insights, defining data inputs, recommendation logic, and feedback loops.
  • Build strong cross-functional partnerships with product, design, engineering, data science, and other teams to translate strategy into shipped experiences and measurable business outcomes.

  Requirements:

  • 7+ years of product management experience in ecommerce, marketplace, or consumer product businesses, ideally within startup environments and with a demonstrated record of driving meaningful revenue growth.
  • Hands-on experience owning a consumer storefront across its full surface area, including homepages, category or collection pages, product detail pages, and product catalog or item-management systems.
  • Proven experience improving consumer conversion funnels with measurable before-and-after results and a strong understanding of experimentation, analytics, and prioritization.
  • Demonstrated P&L ownership, including responsibility for revenue, margins, profitability, and commercial performance.
  • Strong analytical capabilities, with the ability to interpret data, challenge assumptions, identify opportunities, and turn insights into clear product and business decisions.
  • Strong commercial instincts and the ability to identify market opportunities, develop business cases, and execute strategies that generate measurable results.
  • Experience collaborating closely with product, design, engineering, and data science teams to build and launch consumer-facing products.
  • Exceptional ownership, drive, and self-motivation, with the ability to set ambitious goals, work independently, and remain accountable for outcomes.
  • Hands-on Shopify experience is a strong advantage; alternatively, you should have a clear perspective on the ecommerce CMS and catalog-management technologies best suited to a scaling business.
  • Experience with membership or subscription business models, pet or health and wellness ecommerce, AI/ML-powered personalization, recommendation systems, vendor negotiations, wholesale buying, or marketplace supplier management is a plus.

  Benefits:

  • Competitive salary of $126,000 CAD.
  • Health, dental, and vision insurance.
  • Life and disability insurance.
  • Flexible paid time off.
  • Mental wellbeing support and resources.
  • Robust holiday schedule.
  • Retirement savings plan.
  • Growth and career development opportunities.
  • Significant opportunity to build and scale a high-impact ecommerce business with substantial ownership and autonomy.
  • Opportunity to work with proprietary health and veterinary data that can enable differentiated personalization and recommendations.
  • Collaborative, high-performing environment where teams move quickly, challenge ideas, and prioritize thoughtful execution.
  • Inclusive workplace committed to diversity, respect, and equal opportunity.