Senior Product Manager, Consumer

About the role

Maven is at an inflection point. For a decade we've built the leading virtual clinic for women and families, delivered through employers and health plans. That enterprise business is strong and growing. Now we're opening Maven's doors to everyone. For the first time, any woman in the U.S. can subscribe directly to Maven for the care she actually needs: GLP-1 care, hormone care, and a virtual clinic with 30+ types of health and wellness providers. Women drive 80% of healthcare decisions in this country and remain chronically underserved by it. We built a care model designed around them, and we're now bringing it directly to them.

This is the next chapter of Maven's story, and you'll help write it. We're hiring a Senior Product Manager to own core parts of the consumer experience as we go from early launch to scaled product. It's the rare combination of a 0-to-1 mandate with real foundations underneath: a trusted brand, a decade of clinical infrastructure, hundreds of providers, and a company that has already proven the care model works. Your job is to figure out what a direct relationship between Maven and the women we serve should look like, then ship it, learn fast, and shape where the product goes next.

What you'll do

• Own consumer acquisition and growth for Maven's direct-to-consumer business, starting with the GLP-1 funnel: landing experience, onboarding, conversion, and the paths that turn a first visit into an active member
• Build and run a high-velocity experimentation engine. Form hypotheses, ship tests, read results honestly, and compound learnings into a funnel that performs better every week
• Define the metrics that matter for consumer growth, instrument them, and use them to drive decisions, from top-of-funnel conversion to activation and early retention signals
• Grow your mandate from acquisition into retention and engagement over time, shaping how a member's first month becomes a lasting relationship with Maven
• Partner daily with design, engineering, marketing, and clinical teams to align on strategy and execute