Senior Product Manager - Acquisition & Retention
About the role
Mission Statement
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
About the Team
The Subscriptions Mission builds and evolves Spotify's subscription products and marketplace experiences to drive sustainable user and revenue growth globally. We focus on awareness, acquisition, activation, retention, and monetization strategies that help users unlock the full value of Spotify while enabling the business to scale efficiently and responsibly.
This role sits at the heart of the Subscriptions Mission and owns how users move through the freemium funnel — from the moment a free user encounters Premium value, through trial, conversion, activation, and into long-term retention. You'll partner closely with product, design, marketing, finance, pricing & packaging, and regional commercial teams to shape the end-to-end subscriber journey across plans and markets.
What You'll Do
- Own the product strategy and roadmap for the freemium-to-Premium funnel, improving conversion, trial-to-paid, ARPU, and long-term retention
- Shape subscription plans and portfolio in partnership with Pricing & Packaging, including tiers, durations, and regional pricing strategies
- Lead discovery and design initiatives