Senior PR Manager

Senior PR Manager

We believe great work happens when everyone feels welcome, supported, and empowered to contribute.

We strongly encourage people of color, LGBTQ+ individuals, veterans, parents, and people with disabilities to apply. As an equal opportunity employer, Walker Sands is committed to building a diverse, equitable, and inclusive workplace. Please feel free to share your pronouns in your application. If you need reasonable accommodation at any point in the application or interview process, we’re here to help.

Walker Sands is seeking a creative, strategic, and confident Senior PR Manager to join our growing team.

We’re an agency built on constant learning and a commitment to pushing the boundaries of what B2B communications can achieve. Our clients range from Fortune 500 brands to high‑growth startups across technology, professional services, and other innovation‑driven industries.

As a Senior PR Manager, you’ll lead a portfolio of B2B technology accounts and own PR programs from strategy through execution. You’ll shape compelling narratives, build strong media relationships, and partner closely with teams to deliver strategic communications programs that elevate brand awareness, credibility, and reputation. You’ll also work directly with clients, guiding them confidently through recommendations, insights, and program decisions.

You’ll play a key role in developing the next generation of PR talent—coaching, mentoring, and fostering a culture of curiosity, collaboration, and excellence.

What You’ll Do

PR Strategy + Execution

• Develop a deep understanding of each client’s industry, business, and audiences.
• Lead PR programs end‑to‑end — from strategy development to hands‑on execution — with confidence and clarity.
• Build and execute PR strategies that tell compelling stories and drive meaningful media coverage.
• Partner with Client Services to ensure programs align with clients’ business goals and deliver measurable value.
• Lead execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Own and lead media relations efforts, with strong existing relationships.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.

Results + Measurement

• Set clear expectations with clients and guide them through PR best practices.
• Track, analyze, and report on program performance using relevant metrics.
• Demonstrate the impact of PR efforts through thoughtful insights and data‑driven storytelling.

Team Leadership

• Coach and mentor a team of PR professionals, supporting their growth and development.
• Foster a collaborative, high‑performing environment rooted in learning and shared expertise.
• Help shape internal processes that improve efficiency, quality, and team success.

Process + Innovation

• Stay ahead of shifts in the media landscape and emerging industry trends.
• Develop growing expertise in how AI is shaping the technology landscape and use that knowledge to contribute to messaging, research, and media outreach.
• Champion new tools, systems, and best practices that keep Walker Sands at the forefront of modern PR.

What You Bring

• 4–6 years of PR agency experience, ideally in B2B and/or technology sectors.