Senior PPC Specialist

Key Responsibilities

• Strategy & Planning
  • Build full-funnel paid search and social strategies aligned with pipeline, CAC, and LTV targets
  • Size opportunities and forecast ROI for campaign initiatives
  • Create effective account structures and roadmaps for performance improvement
• Execution & Optimization
  • Launch, monitor, and A/B test campaigns across Google, Microsoft, and emerging platforms
  • Drive continuous improvement in CTR, CVR, ROAS, and impression share
  • Optimize budget allocation and implement new platform features
• Analysis & Insight (about 15% of your time)
  • Use GA4 and Looker to identify performance trends and actionable insights
  • Translate complex data into compelling narratives for senior leadership
  • Develop reporting that highlights key metrics and opportunities
• Collaboration & Innovation (about 10% of your time)
  • Partner with Creative on ad copy and visual concepts
  • Coach junior team members on PPC best practices
  • Recommend new tools, betas, and channels worth piloting

Qualifications

• 2-5+ years of hands-on experience managing Google Ads campaigns (Search, Shopping, P-Max) and Google Tag Manager
• Demonstrated proficiency with bid automation strategies (Target ROAS, tCPA), audience segmentation, and feed management
• Proven track record of meeting or exceeding aggressive CAC, ROAS, or revenue goals in both B2B and B2C environments
• Strong analytical capabilities with expertise in Excel, Looker/Power BI, and performance analysis
• Growth mindset with a commitment to iteration, documentation, and knowledge sharing
• Excellent communication skills with the ability to translate technical concepts for non-technical stakeholders
• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience)

Bonus Skills