Senior Performance Marketing Specialist, Paid Media
About the role
Accountabilities
Execute, monitor, and optimize paid acquisition campaigns across multiple channels, objectives, products, audiences, and international markets.
Manage campaign setup, quality assurance, bidding, targeting, pacing, creative rotation, tracking, and ongoing optimization.
Own campaigns across platforms including Apple Search Ads, Google, Meta, and TikTok, while supporting the development of additional paid channels.
Analyze performance across products, markets, audiences, and channels, connecting media metrics with conversions, revenue, CAC, and LTV.
Manage approved media budgets and recommend spend reallocations based on campaign performance, growth opportunities, and acquisition efficiency.
Design and execute structured experiments covering creative, audiences, landing pages, bidding strategies, and campaign formats.
Partner with Creative and Product teams to translate performance insights into stronger advertising assets and landing-page experiences.
Work with Data and Engineering teams to validate campaign tracking and incorporate attribution and incrementality insights into optimization decisions.
Own remarketing initiatives, using audience segmentation, creative sequencing, and frequency management to re-engage lapsed and active users and encourage retention and repeat conversion.
Communicate performance findings, opportunities, and recommendations through dashboards, written updates, and structured presentations.
5+ years of hands-on performance marketing experience, preferably within a B2C subscription, consumer technology, or similarly data-driven environment.
Demonstrated experience personally building, managing, and optimizing multi-channel paid campaigns, including responsibility for pacing and budget allocation.
Deep hands-on experience with Apple Search Ads, Google Ads, Meta, and TikTok.
Strong analytical judgment and the ability to diagnose performance changes, prioritize opportunities, and translate data into practical campaign actions.
Solid understanding of attribution and incrementality, with experience applying measurement findings to marketing decisions.
Experience using GA4 and campaign reporting or visualization platforms such as Looker.
Experience with incrementality testing or marketing mix modeling and applying findings to campaign strategy.
Experience running paid media campaigns across international markets, including the United States, United Kingdom, or European Union.
Strong communication skills, with the ability to present performance insights and recommendations clearly to cross-functional stakeholders.
Ability to work effectively across remote, international teams while managing multiple campaigns and priorities with a high degree of ownership.
Interest in AI-powered products, writing technology, or education technology is a plus.
Competitive salary and annual bonus.
Medical coverage.
Life and accidental insurance.
Vacation and various leave options, including flexible and special leave programs.
Maternity and parental leave.
Flexible working hours with a hybrid and remote work model.
Professional development opportunities, including education and development reimbursements and professional workshops.
On-site and remote company events throughout the year.
Technology, work-from-home, and new-hire allowances.
Employee referral program.
Premium access to the company’s products.
Benefits and benefit amounts vary by region, with the applicable package provided during the interview process.
Market-based compensation informed by professional experience, skills, role scope, internal equity, and location.
Depending on role, level, and location, total compensation may also include bonus, equity, and additional benefits.
Remote-first working environment with collaboration across international teams.
Requirements
Benefits