(Senior) Performance Marketing Manager - Paid Social (all genders)

About mammaly

mammaly is a leading pet supplement startup in Germany, founded in 2020, with a mission to create healthy and happy dogs. The company develops premium supplements for dogs and is a certified B Corp company since 2023.

Vision for 2028

• Make over 1,000,000 dogs healthier and happier daily
• Build the best dog supplement portfolio covering over 30 problem areas
• Achieve clear market leadership in Europe

Acquisition Team Ambitions

• Build the best media-buying team in Germany
• Elevate UGC, Direct Response, and VSL-Funnels to a new level
• Scale customer acquisition with clear CAC logic and profitability focus

Responsibilities

• Independently scale Meta campaigns with clear focus on profitable customer acquisition
• Analyze the entire funnel from first ad click to checkout and identify optimization levers (hook, angle, offer, landing page, UX, trust elements, checkout)
• Develop and optimize scalable direct-response funnels with strong focus on long-form formats like VSLs
• Strategically evolve creative strategy across static, UGC, and beyond with clear focus on D2C performance future
• Collaborate closely with direct response copy, creative strategy, and CRO teams to test and iterate on performance hypotheses
• Build and develop a structured creative testing framework covering hooks, angles, mechanisms, and objection handling
• Drive data-informed decisions using CAC, LTV, and funnel metrics
• Continuously research market, competitors, and US trends to identify performance opportunities early

Requirements

• Minimum 2 years hands-on experience in Paid Social advertising (Meta)
• Minimum 2 years E-Commerce experience, ideally in supplements, beauty, or cosmetics
• Strong understanding of direct response marketing and performance funnels
• Ability to derive concrete hypotheses and tests from data analysis
• Recognition that while static ads and classic UGC are important, long-form formats like VSLs represent the future