Senior Performance Marketer, Paid Search (3-Month Contract to Hire)

The Role

We're looking for a Senior Performance Marketer, Search to own and scale our Google, Bing and ChatGPT program as a dedicated, high-impact channel. This is a 3-month contract role with the intention to convert to full-time based on performance and fit. You'll sit within our performance marketing team and report to the Head of Growth. While a Senior Performance Marketer owns paid social, you'll be the in-house expert on search - owning keyword strategy, campaign architecture, bidding, and automation end-to-end.

This is a hands-on execution role for someone who is equally comfortable in the weeds of campaign management and in front of leadership sharing data-driven recommendations. You'll be expected to move quickly, operate AI-first, and bring a builder's mindset to a channel with significant untapped opportunity.

Core Responsibilities:

Own Paid Search & Emerging Ad Channels

• Design and execute the global paid search strategy across Google, Bing and ChatGPT ads - including keyword architecture, match type strategy, bid management, and campaign structure tied to CAC and acquisition goals
• Manage day-to-day campaign operations: ad copy refresh, budget pacing, Quality Score optimization, and conversion tracking hygiene
• Own Performance Max campaigns, understanding when and how to deploy them alongside traditional search to maximize coverage and efficiency

Use AI to Move Faster

• Use AI tools (e.g., ChatGPT, Gemini, or similar) to speed up everyday tasks like drafting ad copy variants, building keyword lists, summarizing performance, and structuring reports
• Stay current on how AI is reshaping search - including Performance Max, AI Overviews, and Smart Bidding - and bring a point of view on what it means for how we work
• Reduce repetitive manual work over time by building more scalable workflows, even if that starts simple

Drive Performance Analytics

• Analyze campaign performance regularly and generate clear, actionable insights for cross-functional stakeholders and leadership
• Build and maintain dashboards that give real-time visibility into pipeline contribution, CAC, ROAS, and channel efficiency
• Design and execute A/B tests on ad copy, landing pages, and bidding st