Senior Partner Marketing Manager
About the role
- 6+ years of Partner Marketing experience in B2B SaaS/enterprise technology companies across South East Asia & India.
- Demonstrated ability to execute results-driven partner marketing programs.
- Strong organisational skills with keen attention to detail for effective project management.
- Self-motivated and adept at working independently, with the ability to communicate effectively with remote management.
- Proficiency in translating marketing efforts into measurable business impact and outcomes.
- Familiarity with marketing tools like Marketo, Tableau, Salesforce, and 6sense.
This role will be dedicated to executing pre-defined demand generation campaigns with cloud service providers (CSP) and focus channel partners. In this role, you will work alongside our South East Asia & India Channel Sales, Field Marketing, Global Partner Marketing and the broader marketing team to amplify our CSP strategy, grow pipeline through partners, and support ‘to’, ‘through’ and ‘with’ partner programs. This role reports directly to the Senior Lead, Partner Marketing APJ.
Responsibilities
• Execute pre-defined marketing plans with CSPs in South East Asia & India that effectively drive awareness and build pipeline in region.
• Work closely with the Regional CSP Alliance Managers, Channel Leads and Marketing Leads from CSP and Partner organisations to ensure seamless roll out of partner marketing initiatives.
• Activate global joint partner marketing plans and campaigns across the region and align with field marketing teams for local execution.
• Ensure project execution is aligned to campaign goals, messaging, calls to action, marketing distribution channels, follow-up activities, and success metrics.
• Work closely with South East Asia & India field marketing teams to support strategic CSP hosted events or partner-facing events to drive demand for, with, and through channel partners.
• Manage Marketing Development Funds (MDF) and MDF related CSP marketing programs