Senior Partner Manager, Exchange
About the role
Senior Partner Manager, Exchange
We are looking for a highly skilled and motivated Programmatic Partner Manager to join the Exchange team at Liftoff. Our product is the Vungle Exchange which provides buyers with the programmatic reach to engage high-quality users in their favorite mobile apps at the right time with a premium ad experience.
The programmatic team manages hundreds of buyer relationships across the world, and you will be responsible for managing a revenue stream across both a new and existing book of programmatic partners across the US and EMEA. You'll manage relationships with established performance DSP partners while also proactively building new relationships with media agencies, holding companies, and brand advertisers to drive incremental spend to the Vungle Exchange through PMPs and Open Market. The role will work closely with exchange clients to strengthen existing relationships and seek opportunities to scale accounts by identifying cross-sell and up-sell opportunities. In addition, the Programmatic Partner Manager will be responsible for sourcing new exchange partners, onboarding them through our processes, and working with them to scale growth on the Vungle Exchange. Each facet of the process involves multiple cross-functional stakeholders.
Responsibilities
- Forecast revenue and manage a pipeline of potential and current business across both performance and brand/agency demand channels
- Develop strong relationships with key accounts across the US and EMEA, including performance DSPs, brand advertisers, agencies, and agency trading desks
- Proactively prospect and build relationships with media agencies, holding companies, and brand advertisers to drive incremental spend to Vungle Exchange through PMPs and Open Market
- Structure and negotiate PMP deals and preferred deal opportunities with brand and agency buyers
- Work closely with internal teams (Legal, Finance, Ops, Product) to structure deals that maximize revenue for all constituents
- Educate brand and agency buyers on Vungle Exchange's inventory quality, ad formats, audience reach, and brand safety capabilities
- Synthesize customer feedback from both performance and brand buyers to help inform the product roadmap
- Attend industry events to evangelize Vungle Exchange and our technology
- Understand your clients' strategic goals — whether performance KPIs or brand awareness objectives — and develop plans to partner on those goals
- Identify and close strategic up-selling and cross-selling opportunities by understanding core client business and product needs
- Drive a full sales cycle pipeline: building pipelines, pitching, and closing business
Requirements
- Bachelor's degree and 8+ years of experience, with client-facing experience spanning performance and/or brand advertising
- Demonstrated experience working with agencies, trading desks, or brand advertisers in a programmatic environment
- Familiarity with PMP deal mechanics, deal ID workflows, and programmatic buying through major DSPs (The Trade Desk, Amazon DSP, DV360)
- Understanding of brand advertising