Senior Paid Social Manager

Accountabilities

• • Manage the daily operations of a portfolio of paid social accounts, including campaign setup, pacing, quality assurance, optimization, reporting, and insights.
  • Develop and execute paid social strategies while collaborating with Strategy and Media Planning teams on media plans, roadmaps, and broader activation initiatives.
  • Build strong client relationships by providing actionable insights, optimization recommendations, testing opportunities, and innovative solutions.
  • Monitor campaign performance and use data, market insights, and platform trends to guide decisions and improve business outcomes.
  • Lead weekly team status meetings, coordinate workloads, delegate tasks, and manage deadlines across team members.
  • Identify opportunities to retain and grow client revenue while contributing to team and business objectives.
  • Maintain rigorous account quality standards and identify opportunities to improve, streamline, and automate campaign management processes.
  • Stay current with paid social platform developments, industry trends, emerging opportunities, and best practices, sharing relevant knowledge with the wider team.
  • Integrate paid social activity with broader media and planning strategies to create more cohesive digital campaigns.
  • Coach and support team members, helping develop their tactical, analytical, account management, and insight-writing capabilities.
  • Conduct regular one-to-ones and provide constructive feedback to direct reports to support their professional development.
  • Act as an escalation point for team and account issues, helping resolve challenges efficiently and maintaining strong client outcomes.
  • Contribute to the development and documentation of campaign management processes and best practices.

  Requirements

  • 5+ years of hands-on experience managing paid social campaigns across platforms such as Meta, LinkedIn, Snapchat, Pinterest, and TikTok.
  • Knowledge of Campaign Manager 360 is an advantage.
  • Strong proficiency with Google Workspace, particularly Sheets, Slides, and Docs.
  • Demonstrated ability to manage multiple priorities independently while maintaining structured, organized working practices.
  • Strong analytical and reporting capabilities, with the ability to translate campaign data and market insights into actionable recommendations.
  • Proven experience developing and maintaining client relationships, with a strong focus on understanding client needs and delivering measurable value.
  • Experience identifying opportunities to streamline workflows, improve processes, and introduce automation where appropriate.
  • Strong understanding of paid social strategy, campaign optimization, testing, QA, and performance measurement.
  • Excellent communication and presentation skills, with the ability to collaborate effectively with clients and cross-functional teams.
  • Leadership or coaching experience, including the ability to provide feedback, delegate responsibilities, and support the development of other team members.
  • Client-centric mindset with a proactive approach to identifying new opportunities and solving business challenges.
  • Ability to work autonomously while contributing effectively to a collaborative, international team.
  • Strong interest in emerging paid media technologies, trends, and best practices.
  • A traditional degree is not required; demonstrated skills, expertise, and relevant behavioral attributes are valued.

  Benefits

  • Full-time position with a remote work environment.
  • Eligibility for a discretionary annual bonus scheme.
  • EST working shift.
  • Employer contribution toward retirement benefits through the Provident Fund.
  • Group medical insurance coverage.
  • Group life insurance coverage.
  • Opportunities for professional growth, leadership development, and expanded responsibility.
  • Collaborative environment with exposure to major global brands and sophisticated paid media programs.
  • Opportunity to work across paid social, media strategy, analytics, and broader digital marketing initiatives.