Senior Paid Social & Influencer Manager

About the Senior Paid Social & Influencer Manager at Headspace:

As the Senior Paid Social & Influencer Manager at Headspace, you'll develop and execute high-performing, best-in-class paid social and influencer programs that fully align to our overall go-to-market strategy and our mission to help make the world a healthier, happier place. Reporting to the Sr. Manager, Performance Marketing & Activation, our ideal candidate has experience across paid social and influencer marketing, either at an agency or on the brand side.

You will make a significant impact on our DTC growth by leading strategy and execution across both channels, driving creative excellence, and building a rigorous test-and-learn culture rooted in incrementality. This person will be a vital all-around contributor to the continued success of the Headspace marketing team.

What you will do:

Paid Social

• Manage all aspects of paid social campaigns across web and app including ideation, setup, execution, reporting, and optimization across Meta and TikTok with the support of the Paid Social Associate.
• Proactively implement a rigorous test-and-learn strategy — including incrementality testing (e.g., geo holdouts, conversion lift studies, and platform-native experiments) — to validate channel impact, fuel learnings, and iterate accordingly.
• Lead creative strategy and development for paid social, partnering closely with Creative, Brand, and external partners to brief, build, review, and iterate on paid assets. Translate performance data into a clear creative direction that improves CAC, CVR, & CTR.
• Leverage AI tools (e.g., generative creative tools, AI-powered audience insights, automated optimization platforms) to scale creative testing, improve efficiency, and surface actionable insights faster.
• Own building and evolving channel best practices for paid social with the guidance of the Sr. Manager, Performance Marketing.
• Lead analytics and performance reporting for paid social, translating insights into clear recommendations for channel optimization and team learning.
• Own the relationship with platform partners to seek out new testing and optimization opportunities.

Influencer Marketing

• Build, scale, and strategically own a high-impact influencer ecosystem across creators, designed to drive incremental revenue, net-new customer acquisition, and long-term channel growth.
• Own end-to-end influencer execution and strategic oversight, including agency management and leadership, ensuring operational excellence, clean tracking, and accurate attribution.
• Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on conversion performance data.
• Lead creative briefing and content review for influencer campaigns, providing clear, actionable feedback to ensure brand alignment and performance-driven storytelling.
• Design and execute influencer testing frameworks across landing pages, offers, story arcs, audience niches, etc.
• Leverage AI-powered tools for creator discovery, content performance prediction, and data synthesis.
• Track, analyze, and report on influencer performance weekly to leadership and cross-functional partners, iterating strategy based on results.

What you will bring:

Required Skills:

• 7+ years of hands-on experience across paid social (Meta, TikTok, Snap) and influencer marketing (including YouTube integrations), either at an agency or in-house, ideally in a DTC environment.
• Proven track record of managing paid social and influencer programs with significant budgets with a focus on conversion efficiency and scale.
• Expertise leading creative strategy