Senior Paid Media Strategist

Accountabilities

• • Own paid media strategy, channel mix, media plans, budgets, and revenue performance across an assigned portfolio of high-growth accounts.
  • Drive profitable client growth by achieving acquisition targets and optimizing contribution margins, blended MER, and overall account economics.
  • Serve as the primary strategic point of contact for clients, leading presentations, communicating performance insights, and developing long-term relationships with business owners and senior stakeholders.
  • Translate high-level brand and business objectives into clear, actionable briefs for media buyers and other execution teams.
  • Conduct regular performance audits to evaluate campaign quality, identify opportunities, and ensure paid media activity remains aligned with strategic objectives.
  • Develop and execute an always-on creative testing roadmap designed to improve performance and uncover scalable growth opportunities.
  • Collaborate with paid search, creative, lifecycle, and other cross-functional teams to ensure paid social contributes effectively to the broader growth strategy.
  • Analyze campaign and business performance data and transform complex platform insights into clear, actionable recommendations.
  • Monitor account economics and performance against key indicators such as ROAS, MER, CAC, and contribution margin.
  • Identify strategic risks and growth opportunities across accounts and proactively recommend adjustments to media strategy and investment.
  • Mentor junior strategists and contribute to the development of internal paid media talent through coaching, knowledge sharing, and best-practice guidance.
  • Support broader cross-channel planning and strategic initiatives where paid social expertise can contribute to business growth.

  Requirements

  • 4+ years of hands-on paid social strategy experience, with significant experience scaling e-commerce businesses.
  • Deep expertise in Meta Ads Manager across Facebook and Instagram, with working knowledge of at least one additional paid social platform such as TikTok, Pinterest, or LinkedIn.
  • Strong understanding of e-commerce unit economics, including blended ROAS, MER, aMER, CAC, contribution margin, and profitability.
  • Demonstrated ability to connect paid media performance to broader business and revenue outcomes rather than focusing solely on platform-level metrics.
  • Experience working in an agency environment with multiple clients, competing priorities, and complex stakeholder relationships.
  • Strong client-facing presence with excellent written and verbal English communication skills at a C1/C2 level.
  • Ability to confidently present strategic recommendations, performance results, and business insights to clients and senior stakeholders.
  • Strong analytical skills and the ability to transform complex advertising data into concise, commercially relevant narratives.
  • Demonstrated ability to lead initiatives, collaborate effectively across functions, and mentor junior team members.
  • High level of autonomy, ownership, initiative, and accountability in a performance-oriented environment.
  • Working knowledge of Google Ads and paid search strategy is a plus.
  • Experience with B2B lead generation campaigns and pipeline-based measurement is advantageous.
  • Familiarity with advanced incrementality testing or attribution modeling beyond standard last-click reporting is preferred.
  • Active advertising platform certifications, such as Meta Blueprint, are a plus.

  Benefits

  • Competitive compensation based on experience and qualifications.
  • Performance-oriented environment with significant autonomy and ownership.
  • Opportunity to work with high-growth e-commerce businesses and influence measurable revenue outcomes.
  • Fully remote work environment.
  • Professional growth opportunities through exposure to advanced paid media strategy, cross-channel planning, and client leadership.
  • Opportunities to mentor and develop other marketing professionals.
  • Collaborative environment with cross-functional teams across media, creative, search, and lifecycle marketing.
  • Access to a role focused on strategic impact rather than routine campaign execution.