Senior Paid Media Strategist (Freelance)

Responsibilities

Reporting & Insights

• Build weekly and monthly client reports with clear, executive-ready insights
• Analyze campaign performance trends and identify optimization opportunities
• Combine data from multiple sources into actionable recommendations
• Maintain dashboards, scorecards, and recurring reporting processes
• Translate performance data into clear stories for internal and client audiences

Strategy & Execution

• Launch, manage, and optimize campaigns across Meta and Google Ads
• Support paid social, paid search, audience targeting, and testing strategies
• Recommend changes to improve performance across creative, targeting, and budget allocation
• Monitor pacing, delivery, and overall campaign health
• Assist with media planning, budget allocation, and performance forecasting

Analysis & Reporting

• Identify trends, anomalies, and optimization opportunities across channels
• Translate complex data into clear, executive-ready recommendations
• Build reports, dashboards, and performance summaries for internal and client audiences
• Support campaign QA and ongoing performance monitoring

Collaboration

• Partner with media leadership on client priorities and strategic initiatives
• Support presentation development and planning efforts
• Collaborate cross-functionally with strategy, creative, analytics, and production teams
• Contribute to process improvements and operational efficiencies