Senior Paid Media Strategist

Headquarters: Sacramento URL: http://www.advntgy.com Role Overview The Senior Paid Media Strategist leads the strategy, execution, and performance of paid acquisition campaigns across multiple client brands, driving measurable growth in pipeline, revenue, and customer acquisition efficiency. This role requires deep expertise across major paid platforms and the ability to translate business objectives into high-performing, scalable campaign strategies. For highly qualified candidates this role has a clear path to Paid Media Director , with increasing ownership over team leadership, process development, and channel innovation. Key Responsibilities Paid Media Strategy & Execution Develop and execute paid media strategies aligned to client business goals and revenue targets Manage and optimize campaigns across Google Ads, Meta, LinkedIn, and other key platforms Design full-funnel strategies across prospecting, retargeting, and conversion optimization Lead budget allocation decisions to maximize ROAS and CAC efficiency Campaign Optimization & Performance Analyze campaign performance and continuously optimize toward KPIs (CPL, CPA, ROAS, pipeline) Conduct structured testing across creatives, audiences, bidding strategies, and landing pages Identify scaling opportunities and proactively adjust strategies based on performance trends Creative & Funnel Strategy Partner with creative teams to develop high-performing ad concepts, messaging, and offers Collaborate on landing page strategy and CRO to improve conversion rates Ensure alignment between ad messaging, user intent, and post-click experience Analytics & Reporting Translate performance data into clear, actionable insights for clients and internal teams Build and maintain dashboards tied to business outcomes, not just platform metrics Connect paid media performance to CRM and pipeline metrics where possible Client & Project Leadership Lead client communication, strategy discussions, and performance reviews Maintain strong