Senior Paid Media Manager

About the Role

We're building a paid media function that doesn't look like anyone else's. Not because we're contrarian, but because the old model — agency-heavy, manually optimized, slow to iterate — doesn't match how Abnormal operates or what this market demands.

This role is for someone who runs paid channels with genuine depth, builds the systems that make those channels scale, and uses AI the way other marketers use spreadsheets: constantly, fluently, and to do things that wouldn't otherwise be possible.

You'll own global paid media at a company in hyper growth — managing significant budget across SEM, paid social, display, and content syndication — and you'll be expected to bring both expert execution and a builder's instinct to every part of the program. That means you're not just managing campaigns. You're designing the operating model: how we track, how we automate, how we report, and how we keep reducing the gap between signal and action.

Agencies stay in the picture for what they're actually good at: localized creative execution and regional content production. Everything else — strategy, channel ownership, analysis, optimization logic, copy iteration — runs internally. That shift is already underway. This person accelerates it.

What You'll Do

Own and Scale Paid Channels

• Run day-to-day ownership of global paid search, paid social (LinkedIn, Meta, YouTube), programmatic display, and content syndication